Reporting on Meetings and Conferences in Journalism

So you’re writing a news story that covers a meeting—maybe a  school board hearing or town hall—for the first time, and aren’t sure where to start as far as the reporting is concerned. Here are some tips to make the process easier.​ Get the Agenda Get a copy of the meeting’s agenda ahead of time. You can usually do this by calling or visiting your local town hall or school board office, or by checking their website. Knowing what they plan to discuss is always better than walking into the meeting cold.​ Pre-Meeting Reporting Once you’ve got the agenda, do a little reporting even before the meeting. Find out about the issues they plan to discuss. You can check the website of your local paper to see if they’ve written about any of the issues coming up, or even call members of the council or board and interview them.​ Find Your Focus Pick a few key issues on the agenda that you will focus on. Look for the issues that are the most newsworthy, controversial or interesting. If you’re not sure what’s newsworthy, ask yourself: which of the issues on the agenda will affect the most people in the community? Chances are, the more people affected by an issue, the more newsworthy it is. For example, if the school board is about to raise property taxes 3 percent, that’s an issue that will affect every homeowner in your town. Newsworthy? Absolutely. Likewise, is the board is debating whether to ban some books from school libraries after being pressured by religious groups, that’s bound to be controversial and newsworthy. On the other hand, if the town council is voting on whether to raise the town clerk’s salary by $2,000, is that newsworthy? Probably not, unless the town’s budget has been slashed so much that pay raises for town officials have become controversial. The only person really affected here is the town clerk, so your readership for that item would probably be an audience of one.​ Report, Report, Report Once the meeting’s underway, be absolutely thorough in your reporting. Obviously, you need to take good notes during the meeting, but that’s not enough. When the meeting has ended, your reporting has just begun. Interview members of the council or board after the meeting for any additional quotes or information you might need, and if the meeting involved soliciting comments from local residents, interview some of them as well. If an issue of some controversy came up, be sure to interview people on both sides of the fence as far as that issue is concerned.​ Get Phone Numbers Get phone numbers and email addresses—and, depending on your style guide, home towns and ages—for everyone you interview. Virtually every reporter who’s ever covered a meeting has had the experience of getting back to the office to write, only to discover there’s another question they need to ask. Having those numbers on hand is invaluable.​ Understand What Happened Remember, to produce solid meeting stories, never leave a meeting without understanding exactly what happened. The goal of your reporting is to understand what exactly happened at the meeting. Too often, beginner reporters will cover a town hall hearing or school board meeting, dutifully taking notes throughout. But in the end, they leave the building without really understanding what they’ve just seen. When they try to write a story, they can’t. You can’t write about something you don’t understand.

Homeless Population After A Two Week Program - 1204 Words

â€Å"Homelessness, once viewed as transient and situational, has become a growing public health problem that has escaped ready solutions† (Bassuk et al., 2014). Homeless population has been increasing in the United States drastically, and with the increase in the homeless population it is also important to provide a comforting environment for the homeless population. Many of the homeless population come from various backgrounds and they don’t choose to be homeless but the circumstances lead them to be homeless. Consequently, the at risk population that is facing harsh circumstances needs to have an environment in which they can feel comfortable in and have an access to the basic necessities such as food, clothing, and shower facilities. Therefore, the volunteers at the facilities that helps the homeless population need to have a knowledge in which ways they should react with the homeless population. In a study conducted by Buchanan et.al (2004) it focused on exploring the attitudes of primary care residents regarding the homeless population after a two-week program. The program had 4 sections that included lectures, clinical sessions, and tours of community programs serving the homeless people, case discussion, and hearing personal narratives of homeless population. Along with these sections the residents learned about the demographics and origins of the homelessness, common medical conditions, and emphasis on teaching about everyday life of the homelessness. The attitudes wereShow MoreRelatedThe United Way Of Champaign County1427 Words   |  6 PagesChampaign and Urbana we see homeless people on the streets II. Relate topic: When we think of the homeless we often think of the corner of Green Sixth, the viaduct on Springfield Avenue, or the entrance to any of the three local Wal-marts. III. 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Implementation Issues in ERP Package

Question: Discuss about the Implementation Issues in ERP Package. Answer: Introduction An ERP system can be defined as an information system which integrates all departments or aspects of a company or business. An ERP program can be considered to be a companywide information and facts program that integrates all facets of the enterprise. It claims one data bank, one particular application, plus a unified user interface over the overall organization. A complete firm under one roof top means from human, product, sales, accounting, production, distribution are securely built-in. These integration benefits organizations often: swift response to competitive challenges and industry prospects, more flexible product designs, decreased stock, and tightened supply chain back links. ERP systems including SAP/R3 consist of not simply the efficient components that "crunch" the numbers but the most innovative technology and methods. Implementing, such a program results in integration of the business to the reengineering of your organization practices as well as the overall "culture" in the business, all simultaneously (Abugabah and Sanzogni, 2010). Implementation issues in ERP package It is usually said that ERP application is all about people, not processes or technologies. A corporation goes through a major transformation, and the handling of this change needs to be well planned (coming from a tactical viewpoint) and diligently implemented. A lot of aspects of the company that utilized separately now really need to be securely integrated for ERP to be effective properly (Hanafizadeh and Ravasan 2011). The top management should not only focus on funding of the project but also should involve in leading the change. An overview of effective ERP implementations indicates that effective change management is the most important factor. The top managements intervention is required to make everybody come together and cooperate with each other and resolve the conflicts. Sometimes, the top management needs to manage cross -border issues also. The top management also has the responsibility of monitoring the projects and providing right direction to the team which is involved in implementation. The implementation of an ERP project is successful only when top management is committed to active support. Reengineering of existing business processes An ERP implementation means converting of the current business practices or process into the best business practices standards. The ERP programs are made on best standard practices of the industry. The first requirement of ERP implementation is reengineering the companys current business practices. The companys every practice should get converted into ERP standard. The ERP system can result in very high benefits and the high cost of a project depending on its implementation. Many times, a companys business processes are so unique that it is difficult to reengineer them according to ERP standards. Since 1994 Hydro Agri faced the same issue of integrating the existing process with the ERP practices. Research evidence shows that none of the ERP packages can full fill hundred percent needs of the organization (Maditinos ,Chatzoudes and Tsairidis 2012). The best ERP package can also meet only up to seventy per cent needs of the organization. To conform to the ERP package if a company cust omizes its package, and then the implementation cost rises. The more the customization, the higher the implementation cost. Hence, it is advised to change the existing process as much as possible rather than customizing the ERP package. Integration of whole organization units Firms are applying ERP face kinds of issues with integration of knowledge throughout the companies. The key struggle is definitely the affect automation has in the company procedure. Automation alters the way in which businesses cope with the other person, from intending to buy to having to pay. Revealing and control over information and facts are major problems. Firms are concerned regarding how many details they should share with their buyers and providers and the ways to control the information. Suppliers will not want their rivals to see their rates or purchase volumes. Expressing excessive information and facts hurts their business. That is the standard worry. Regarding handling details, companies understand that it is sometimes complicated to manage anything. Businesses have to believe in their companions and must organize with one another within the chain. If someone hyperlink is gradual to provide information or access, the full chain suffers (Murphy 2012). The management sho uld be concerned about the anxiety or stress an ERP system brings in an organization. For example, a product sales division could be unsatisfied that digital buying has work from the loop, when manufacturing may have to accommodate buying one week's notice to buy alterations and cater to those changes into its production orders. Hiring and retaining Consultants As the ERP market is growing fast, hence it is creating a shortage of skilled consultants who are competent enough. This shortage has widened so large that it is difficult to fill this gap of demand and supply in short period. The very first challenge is finding the right people and then maintaining these people in the system is another challenge. ERP implementation requires consultants with multiple skills and industry specific skills (Nash 2010). As the ERP market has started not long before, hence it is difficult to find the experienced people in different industries. The success of an ERP project depends on hiring and maintaining consultants in the system. Time of Implementation ERP packages are implemented in a modular way and not necessarily they need to be implemented at once. Hence, companies generally, follow phase-in implementation. Usually, implementation takes a longer time and large number of consultants. The implementation time depends on several factors. The main factor is customization. As the ERP systems are very general, hence they need to be customized. The more the customization, the more the implementation time and expertise are required (Rabaa'i, , Bandara and Gable 2009). Costs of implementation Although the price of standard ERP package is less than the in-house development of a package, the implementation cost can be more than five times of its package price. The implementation cost increased with the increase in customization. Also, the hiring cost also increases with customization. After hiring of the employees, they need to be trained which requires a huge amount of money. After training, it is challenging to retain them as the market demand is very high for trained and skilled consultants. To retain these employees, the company needs to spend a huge amount on extra benefits to them. Picking Vendors Picking out an ideal product or service is really important. Gartner Class has BuySmart system which has a lot more than 1700 inquiries to aid a business to go with a perfect ERP bundle. Best administration enter is essential when deciding on the right merchant. The top management must make inquiries regarding the vendor, for example, its market concentration (as an example, midsize or sizeable business), track record with clients, eyesight of the future, and with whom the owner is purposefully aligned. When the ERP software is made to function in diverse places, for the worldwide ERP rollout, companies should be worried about. Also, the control needs to be sure the ERP dealer has got the identical version of your software offered in the nations the corporation is implementing the device. Providers also might not have significant appearance inside the subsidiary places (Sabau et al. 2009). You should assess in the event the dealer staffers during these places are accessible and well- informed. Getting individuals from the outside could remedy the issue; nevertheless it would raise the costs of implementation if you find a scarcity of skilled staff. Choosing the right employees Organizations aiming to implement an ERP process must be happy to commit some of their greatest employees on the task for the profitable application. Frequently companies tend not to recognize the influence of deciding on the internal workers together with the proper ability set up. The importance of this factor should not be overemphasized. Internal resources of any firm should never just be professionals inside the company's procedures but also be aware of the best enterprise techniques in the market. Inner resources need to display the capability to be aware of the total requirement of your organization and really should play a huge role in leading the task initiatives within the proper route. Training of Employees Coaching and changing workers on ERP is a significant problem. People are probably the hidden costs of ERP implementation. Without correct education, about 30 pct to 40 % of top-series staff will struggle to take care of the requirements of your new system. The individuals at the key pad are actually creating crucial decisions about buying and selling -- crucial agreements from the organization. They must know the way their details influences most of the organization. Some of the selections front side-series men and women make by having an ERP system had been the responsibility of an administrator earlier. It is important for executives to know this transformation inside their job and encourage the front side-series people to be able to make those judgments their selves. Coaching workers on ERP are not really as easy as Stand out instruction in which you provide them with several weeks of training, place them on the job, plus they blunder their using of ERP techniques are extremely c omplicated and require rigorous coaching. It is sometimes complicated for instructors or consultants to pass on the understanding of the staff in the short time. Businesses should provide possibilities to increase the expertise of your employees by supplying instruction opportunities on the steady schedule to fulfill the transforming requirements of the business and employees (Zornada and Velkavrh 2010). Boosting Morale of Personnel The staff members concentrating on an ERP setup and devoting extended hours which include 7-day several weeks and in many cases holiday seasons. While the practical experience is useful for occupation growth, the strain of implementation along with regular job obligations could lower their morale speedily. Support and care from top management can boost the morale of the employees. Other methods, for example getting the workers on field trips, will help lessen the pressure and increase the morale (Shehab et al. 2011) Similarities between the implementation of OilCO and ExploreCO Both the companies understood the importance of planning phase. ERP implementation requires the lot of planning regarding resources, top management's commitment, and change adoption. They understood that planning phase is the major champion for the implementation phase. Management support was the major CSF for installation in both the companies. Top management's commitment and having best personnel and retaining them were considered most crucial and challenging in both the organisations. Least importance to the Enhancement phase in both the organizations. There was no look-back after implementation phase. Differences between the implementation of OilCO and ExploreCO CSFs were considered most important in the Exploreco case and were distributed all phases while for Olico only one CSF management support was considered important. CSFs were considered very important in Exploreco than in Oilco. Exploreco thought 9 CSFs were important while Oilco considered four CSFs as important. There was the difference in their importance of personnel and dates of the deliverable in the planning phase. Exploreco added two more CSFs by learning from parent company's experience. While Oilco adopted training of the employees in implementation. Success of the project: I think the Oilcos ERP implementation was a failure and Exploreco was a success. Articulation of the CSFs: Yes, more or less it was an articulation of CSFs, particularly in a case of Exploreco. The strategy of minimal customization: Yes, both the organizations adopted minimum customization. The implementation cost increased with the increase in customization. Also, the hiring cost also increases with customization. After hiring of the employees, they need to be trained which requires a huge amount of money. After training, it is challenging to retain them as the market demand is very high for trained and skilled consultants. To retain these employees, the company needs to spend a huge amount on extra benefits to them. Recommendation Implementation is the most crucial stage of ERP package. Hence, it should be well planned. Strong support of the top management is the basic requirement of an ERP systems implementation. Reengineering of the existing processes should be done as much as possible to avoid huge customization cost of implementation Integration should take place as much as possible The top management should hire, train and retain the highly competent consultants. The employee morale should be increased by care and concern for them, The internal resources of the company should be used to get the right direction of implementation. Conclusion ERP systems are bringing a great change in the way companies produce goods and services. It has become a dream for the companies to successfully implement ERP packages. ERP system can result in several benefits for the companies. ERP packages are very huge and complicated. Their implementation requires a lot of planning and cost. This software affects the way business is conducted. Its implementation decides that it will result in benefits or a headache for a company. The main contribution is the top management in the successful implementation of an ERP package. Its implementation requires several changes in existing business processes as well as a huge outlay of capital. The other crucial factor is reengineering of the existing business practices. Once it is implemented it is very expensive and difficult to undo its implementation. The integration of all processes is also one of the most crucial and expensive factors to implement. References Abugabah, A., Sanzogni, L. (2010). Enterprise resource planning (ERP) system in higher education: A literature review and implications. World Academy of Science, Engineering and Technology, 71 Hanafizadeh, P., Ravasan, A. Z. (2011). A McKinsey 7S model-based framework for ERP readiness assessment. International Journal of Enterprise Information Systems, 7(4), 23. Maditinos, D., Chatzoudes, D., Tsairidis, C. (2012). Factors affecting ERP system implementation effectiveness. Journal of Enterprise Information Management, 25(1), 60-78. Massachusetts Institute of Technology (MIT). (2009). Institute wide?Planning?Task?Force? IT?@?MIT?Working?Group? final report . Massachusetts Institute of Technology Murphy, C. (2012). ERP: The once and future king of campus computing. Syllabus-Sunnyvale then Chatsworth-, 17(7), 29-30. Nash, K. S. (2010). Companies dont learn from previous IT snafus. Computerworld, 16(21), 32-33. Rabaa'i, A. A., Bandara, W., Gable, G. (2009). ERP systems in the higher education sector: A descriptive study. Proceedings of the 20th Australasian Conference on Information Systems, 456- 470. Sabau, G., Munten, M., Bologa, A., Bologa, R., Surcel, T. (2009). An evaluation framework for higher education ERP systems. WSEAS Transactions on Computers, 8(11), 1790-1799. Shehab, E., Sharp, M., Supramaniam, L., Spedding, T. A. (2011). Enterprise resource planning: Anintegrative review. Business Process Management Journal, 10(4), 359-386. Zornada, L., Velkavrh, T. B. (2010). Implementing ERP systems in higher education institutions. Information Technology Interfaces, 27th International Conference on, 307-313.

Post Colonial Impact in Anita Desai’s in Custody free essay sample

The aim of the two characters is to save great Urdu language in the postcolonial era but both of them have experienced in a negative way. The novelist linked the middle class rural Hindi lecturer and the yesteryear famous poet Nur in connection with the love of Urdu language. We will write a custom essay sample on Post Colonial Impact in Anita Desai’s in Custody or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Life of Deve and Urdu Langauge Deven Sharma is a Hindi lecturer in a college at Mirapore, a small town. He is the central character of the novel. He is from middle class family. His father was a school teacher and also lover of Urdu language. Due to the influence of his father, he learned Urdu language. Deven married to Sarla who is simple and away from her husband’s literary taste and caliber. He is very much interested in reading Urdu poems written by the famous Urdu poet Nur’s and also fan of him. He considered Nur as a great hero and Sovereign of Urdu language. He was very much impressed by Nur’s verses. As a teacher, Deven is not a capable person in handling the classes. Anita Desai portrays â€Å"a boring teacher, who could not command attention, let alone the regard of his unruly class† (In Custody. , 13). Deven leads mediocre life. His marriage is matchless and as a husband, he does not fulfill the family desires. He is very much interested in establishing the endangered language Urdu instead of living present life with his wife and son Manu. His behavior towards his wife makes thing unpleasant in all circumstances in his life. In the midst of his wife, he feels as if he is a stranger, an interloper. He suffers very much in fulfilling his duty of marriage as a shameful failure. He has a little son who is very often querulous with hunger and sleeps when Deven returns from work. Once, his wife pointed out his inability of buying anything for his son. When he asked â€Å" Where is Manu? I don’t see him. Manu! his wife arrogantly replayed â€Å"He has gone to the neighbors to show them his new clothes†¦. My parents have given him†¦ (194). The novel begins with an unexpected meeting between two childhood friends Deven and Murad. Both of them have contrasting personalities and different family backgrounds. Deven is requested by Murad to interview the famous Urdu poet Nur for a â⠂¬Å"special issue† of his journal Awaz . Murad flatters and insists Deven to revive the glorious past of Urdu language and limelight the poet whom Deven loves very much by conducting the personal interview. Murad says keep alive the glorious tradition of Urdu literature. If we do not do it, at whatever cost, how will it survive in this era of—that vegetarian monster, Hindi? † †¦ â€Å"That language of peasants,† Murad sneered, picking his teeth with a matchstick. â€Å"The language that is raised on radishes and potatoes †¦ it flourishes, while Urdu—language of the court in days of royalty —now languishes in the back lanes and gutters of the city. (15) However, Deven denies Murad’s request due to some practical reasons but Murad accuses him betraying his mother- tongue by selling out his professional caliber to a rival language Hindi. Murad mocked Deven ‘Can you serve a language by taking it up â€Å"only as your hoppy? Doesn’t it deserve more? Doesn’t it deserve a lifetime’s dedication-like mine? (16). Finally, Deven accepts the assignment and says â€Å"of course I will, Murad. (18) Meeting with the great Urdu Poet Anita beautifully portrayed how he reached Delhi to meet the great Urdu poet. He has a great imagination about the poet’s life style and he expected good reception from him. But in contrary to his expectations he was unwelcomed by the poet. He shouted â€Å"who gave you permission to disturb me? † (41). Deven explained that his friend Murad asked him to interview the great poet for the special issue on Urdu poetry. He said â€Å"It is a great honour for me sir, a great privilege† (41). Nur gets angry and says: â€Å"Urdu poetry? How can there be Urdu poetry when there is no Urdu language left? It is dead, finished† (42). Nur criticizes Deven’s job as a Hindi lecturer. He mocked that the Hindi is given more important than Urdu in the postcolonial era. He says â€Å"Those Congress- Wallahs have set up Hindi on top as our ruler† (42). Deven explained his love for Urdu language. He says â€Å"I studied Urdu, sir, as a boy, in Lucknow. My father, he was a schoolteacher, a scholar, and a lover of Urdu poetry. He taught me the language. But he died †¦I was sent to the nearest school, a Hindi medium school, sir (43). Anita metaphorically, described how Urdu has been replaced after independence. The dead of Deven’s father is symbolically represents the decay of Urdu language. Further, Deven explains how he is trapped into his disinterest job as Hindi lecturer. He says â€Å"I took my degree in Hindi, sir and now I am temporary lecturer†¦it is my living sir. You see I am a married man, a family man. But I still remember my lessons in Urdu†¦ If it were not for the need to earn a living, I would- I would† (43). Desai revealed that the strong aspiration of Deven is to save endangering language in any form. The poet does his routine work with hearing Deven and shouting his assistant and nobody cares Deven, â€Å"he felt reluctant to leave without seeing Nur once again and making one more sincere and positive effort to arrange the interview† (50). Deven finds Nur’s merciless wives and their behavior towards the poet. Nur’s wife says to Deven â€Å"Aren’t you willing to do that for your-your hero?

A Study On The Sector Policing Social Policy Essays

A Study On The Sector Policing Social Policy Essays A Study On The Sector Policing Social Policy Essay A Study On The Sector Policing Social Policy Essay In this thesis, the principals of whether the debut of Sector Policing into The North Central Dublin Metropolitan C District was an effectual move will be examined and analysed ensuing in a decision established from the research. The purpose of this thesis is to research how the thought of sector policing was established and why it was believed to be suited for todays Irish policing and society within the North Central Dublin Metropolitan C District. The chief aim of this thesis is to necessarily set up whether the debut of Sector Policing into the North Central Dublin Metropolitan Region C District has been an effectual move and to to boot set up whether it was seen to be working by current functioning members within the Dublin North Central Division. In order to set up this, two semi-structured interviews were conducted with two different members of different ranks within An Garda Siochana. One of which was with an Inspector presently working within the North Central Division who was positioned at that place during the debut of Sectors and the 2nd with a Garda who worked within the North Central division both before and after the debut of Sectors. The findings of the Dissertation was that yes, The debut of Sectors to the Dublin Metropolitan Region, North Central Division has been effectual and continues to be effectual. Introduction In this thesis it is the purpose to steer the reader through the thoughts behind Sector policing, the grounds for why it was thought to be suited within An Garda Siochana and today s Irish policing Society and to boot it s existent debut and birth into the North Central Dublin Metropolitan Region C District. The thought of how Sector policing was introduced into other states and how it affected those states in the long tally will be discussed and comparings as to why Sector Patroling might non hold worked in the North Central Dublin Metropolitan Region will besides be discussed. This will be achieved by utilizing South Africa as an illustration as to how its debut caused a big failure to happen within their policing society in the beginning of the debut of Sector Policing which lead to a deficiency of trust towards the South African Police Force. Ultimately the intent of this thesis is to analyze and to analyze whether or non the debut of sector patroling into the North Central Dub lin Metropolitan Regions C District has been effectual. Sector Patroling within the C District has been in operation since the beginning of 2009 ; and research will state of the phases which occurred in order for Sector Policing to be effectual within the C District. In order for the completion of this thesis, the inquiry of Has the debut of Sectors into the C District in Dublin been effectual? must be answered. To assist accomplish the overall decision of this thesis, the following purposes have been set out: The thought of sector policing will be discussed sketching its aims The debut of Sector Policing as originally introduced into South Africa will be researched and discussed The grounds as to why it is effectual within the North Central Dublin Metropolitan Region C District in comparing to South Africa will be examined To set up the purposes and benefits of Sector Policing within the C District What views Gardai have about the debut of Sector Patroling to the C District For the intent of this thesis, a member of an Garda Siochana who has served his provisional period within the North Central Dublin Metropolitan Region C District, attached to Store Street Garda Station will be interviewed and questioned sing his experiences of Sector Policing. In add-on, as portion of his stage two faculty of preparation and before the debut of sectors, the Interviewee was besides based in Store Street Garda Station. Therefore, leting him to discourse and compare the full effects that Sector Policing has had on the C District. Additionally in order to research the thesis subject, an experient member of An Garda Siochana was interviewed in order to determine his positions on the debut of Sector Policing into the C District and to discourse the effectivity of it in his position. Up to day of the month literature was researched sing sector policing and its history within South Africa and The United Kingdom. This literature included books, studies and information on the subject environing Sector Policing and Neighbourhood Policing assisting to determine if Sector Policing has been effectual within the C District. All this research allowed for an informed decision on the subject. This thesis compromises of four chapters and will incorporate recommendations and decisions. In chapter one, this chapter aims to give an lineation of the significance of researching this subject, the research methods used in this thesis and the restraints experienced by the writer while roll uping and finishing this papers. In chapter two, this chapter aims to give the reader an penetration into the background of Sector Policing. It will be discussed how it was tried and tested in South Africa and failed. It will besides be discussed how it is presently being used efficaciously with the United Kingdom Therefore leting the reader to read and understand the differences that occur within different states with the debut of Sector Policing. Chapter two will necessarily specify the words Sector Policing. Chapter three will let the thesis to give the reader an penetration into the altering ways of Patroling in the North Central Dublin Metropolitan C District by the debut of Sector Policing. The thesis will let this by explicating its existent birth into the C District, how it was implemented and the interview of a member of An Garda Siochana who has been strongly involved with the local community for over four and a half old ages covering on a regular basis with members of the local community and has attended local community Policing Forum Meetings. An interview can besides be read in this thesis from an established member of An Garda Siochana who has helped with the debut of sector patroling to the C District leting him to explicate in his words why Sector Policing is the manner frontward nationally. Chapter four will let for the analysis of the research findings gained from both these interviews in order to compare and contrast this with the literature reviewed. Chapter One Introduction The purpose of this chapter is to sketch the subject significance of researching the subject of Sector Policing, the research methods used in this thesis and the restraints experienced while roll uping and finishing this papers. Additionally, it is within this chapter that Sector Policing will be defined and described. Issues to be addressed In order for any issues to be addressed in this thesis Has the debut of Sector Policing been effectual within the C District? , the whole country environing the subject of Sector Policing must be examined. Research must be carried out as to which states it has been introduced to before and has its debut to them been effectual. If non the grounds as to why it was nt ab initio or in the long tally must be reviewed and a decision should be decided from at that place. The debut of Sector Policing will be analysed and how the alteration was positively introduced into the C District. Reports will besides be studied from the start of the twelvemonth to day of the month sing the advancement and current offense figures ensuing in the debut of Sector Policing within the C District. Topic Significance In order for provisional Gardai to successfully finish their preparation within The Garda College in Templemore, a subject must be chosen in which the member must finish a thesis on. The subject of sector policing was chosen as it is a new construct of patroling within Ireland. As it is seen as the new community based policing and is the manner frontward within the C District, this thesis aims to turn out whether or non this statement is true and to overall measure its effectivity within the C District. Sector Policing was introduced into the C District due to its effectivity within The United Kingdom and South Africa throughout the old ages. Although when foremost introduced into South Africa it was nt Taken serious, Sector Policing outside of Ireland has made its name worldwide for being community involved and more security and offense decrease based on a smaller country within each patroling territory. Sector policing was introduced into the North Central Dublin Metropolitan Region on a pilot footing in March 2009 and to this continues to be in full operation. Its advantages are chiefly the strong engagement of the local community in the manner An Garda Siochana constabularies and the decrease of offense based on the sum of Gardai on the round in any one given country. Sector Policing besides allows members of An Garda Siochana to attach themselves to one peculiar country leting them to go really familiar with every facet of and within their designated sector/area. Constraints The chief restraint which was experienced with this thesis was ab initio the size restraint. There is presently so much information and literature available sing the country environing Sector Policing. Therefore, the information which was available was required to be summarised in order to follow with the word count as set out for this thesis. The 2nd restraint in which was encountered was the sum of stuff available purely associating to sector patroling within An Garda Siochana. As the thought of Sector Policing is merely a new construct within An Garda Siochana, the bulk of information researched within the Gardai is chiefly based on other sector policed states. The research in which was carried out is non merely based on the same but Sector Policing within the C District can merely be compared to them for the past twelvemonth as Sector Policing has merely been in operation since the beginning of 2009. Research Methodologies In order to research the inquiry Has the debut of Sector Policing been effectual within the C District? it was decided to utilize both primary and secondary research methods. The usage of interviews was determined to be the primary research method and the researching of literature available was deemed to be the secondary research method. Interviews: For this thesis, semi-structured interviews were chosen as a method of research as it allowed certain issues to be addressed for the intent of replying the thesis subject research inquiry. Literature research: The stuff researched and reviewed will be outlined in chapter two. Much information was read and studied including stuff written by experts in the field of Sector Policing and information written by those who work first manus in a sector policed force. Definition of Sector Patroling Sector policing is a obscure and formless term which has been through a 1000 definitions and redefinitions. There are many definitions linked into the description of Sector Policing: For case, harmonizing to the South African Police Service, Sector policing is an attack to patroling whereby the service country of a constabulary station is divided into smaller, manageable countries known as sectors. For each sector a constabulary functionary is appointed who is known as the sector commanding officer. In the UK Sector Policing is known as Neighbourhood Policing and is defined as an organizational scheme that allows the constabulary, its spouses and the populace to work closely together to work out the jobs of offense and upset, better vicinity conditions and feelings of security. Decision In this chapter the thesis outlines to the reader what Sector Patroling chiefly is, what it aims to accomplish and why it was chosen to be introduced into Ireland. It besides outlines the troubles encountered with the debut of Sector Patroling to the C District and alterations that have been made in order for it to be as it is today. Additionally the restraints that were faced in during the completion of this thesis and the research methodological analysiss are included in this chapter. Chapter Two Introduction In Chapter Two, the thesis aims to give the reader an penetration into what sector patroling truly is. The background and get downing as such of Sector Policing will be discussed and how it was adopted by several states before Ireland. Additionally the thesis will discourse and explicate how it was tried, tested and failed within South Africa in the beginning and how it is presently being used efficaciously within the United Kingdom. Therefore, leting the comparing and contrast of the differences that were encountered within the debut of Sector Policing into different states and civilizations. What is Sector Policing? Sector policing is a UK based patroling theoretical account that can be traced back to the old decennary, ab initio known as vicinity patroling ( CVSR, 2008 ) . Sector patroling adopts a far more decentralized attack to patroling intended to turn to root cause of offense at specific geographical locations in partnership with peculiar communities at local degree, Thus sector policing can be seen as a tailor made patroling attack created to accommodate specific local demands. Background of Sector Policing in South Africa Sector policing was ab initio introduced into the South African Police Force in December 1993 by agencies of a bill of exchange that was published by the South African Police Commissioner. By early 1996 the thought of Sector policing was rolled out through South Africa and was written into the fundamental law going operational really rapidly. However at the beginning there were many jobs encountered. Back in the early 1890ss a race war was running public violence in South Africa and offense degrees were to boot high. Topographic points such as Johannesburg were really insecure as drugs and guns were taking their topographic point next to dally for kids. It was the commissioner s end to convey about effectual offense bar by establishing intelligence-driven crime-prevention undertakings in partnership with the local community. In order to make this the execution of sector policing was broken down into five separate stages crossing over a period of old ages. The five execution phases of sector policing in South Africa Phase one: Determining Sector Boundaries Phase two: Appointing Sector Commander and Sector squad This involved the choice of established Military officers to whom would take duty of each Sector designated to them. Each individual was manus selected based on their policing profile. Phase three: Roll uping Sector Profile this involved researching the countries contained within each sector as designated from the boundaries provided on stage one. This profile contains the demands, concerns, perceptual experiences and abilities of each sector. It was stated critical that these profiles were updated on a regular footing in order to reflect the on-going alterations that were to be experienced by the debut of Sectors Phase four: Establish a Sector Crime forum this was one of the more critical stages of the integrating of sectors. This stage introduced the community into the program. Sector Crime forums were set up to in order to let the community to convey their feelings sing the new policing program and to discourse ongoing issues that were go oning in their sector. It allowed the people to hold a say in the policing that effected their sector and was at that place to offer the community replies to any questions they might hold associating to offense in that sector/area. Phase five: Sector Crime Forum Activities after the safety and security demands of the sector have been established, identified and prioritised, this allows the community to discourse and find the best possible action to be taken. For illustration whether better lighting or walls were needed in an country. Overall, the execution of these five phases was chiefly overseen by each of the Sector Commanders that were designated as portion of the procedure of stage two. The declared advantages of Sector Policing as Written in the 1993 South African Draft In December 1993 when the national constabulary commissioner issued a draft National Instruction on sector patroling there were several advantages outlined in the benefits of Sector Policing. Not merely was in to be the new signifier of community patroling but it was to specify the new manner in which policing was to go. Larger countries were to be broken down guaranting a more efficaciously policed sector and country due to it being more manageable to patrol. Sector Commanders and officers would be dedicated and available to patrol that sector at all times cut downing offense rates due to high visibleness and higher patroling Numberss. Police would go involved in community affairs and go to regular meetings with stakeholders and general members of the populace. Police Officers would now go Community constabularies officers with an confidant cognition of a peculiar country and its jobs as a chief operational unit of a thin and efficient constabulary administration ( Maroga, 2006 ) . Barriers that had been built between the constabulary and the general populace would be broken down due to a common co-operation and trust between all parties involved. Basically, Sector Policing was the most basic signifier of patroling merely the South African Police service were get downing from abrasion and re-juvenating the manner in which policing was done. Community Involvement Not merely was this alteration in the manner policing was to be in the hereafter, but the community of South Africa would besides necessitate to alter the manner they had seen patroling being before. Their engagement in the execution of this procedure was critical and co-operation between both parties was to be upheld in order for it to work. The community were required to go to SCF meetings and portray their jobs and frights merely as the Police were to go to to return replies and solutions to these jobs. Challenges Experienced in the execution of Sector Policing in South Africa As with any new policy that is introduced anyplace or any signifier of alteration, jobs ever occur at the start. In the instance of the debut of Sector Policing to South Africa, the chief job ab initio was the general populace s apprehension of what Sector Patroling really was and how it would impact them in the long term. Police officers besides worried that Sector Policing would neer be incorporated into the mainstream patroling map and that Sector Policing Forums and meetings would simply add to their large adequate work burden. In add-on, Sector Policing Forums would to boot hold to dwell of members of the community who were of different and assorted groups as so to hold an equal sentiment and position. This was considered a challenge due to the past problems in South Africa, chiefly being the war on race and stature within the society. Why Sector Patroling failed in its first few old ages in operation in South Africa Harmonizing to subdivision 205 ( 3 ) of the Constitution of the Republic of South Africa, 1996 ( hereafter the Constitution ) , the objects of the South African Police Service are to forestall, combat and investigate offense, to keep public order, to protect and procure the dwellers of the Republic and their belongings, and uphold and enforce the jurisprudence ( Constitution of South Africa, 1996 ) . However, in South Africa the integrating of patroling into sector Policing was a challenge. The whole thought and purpose of Sector Policing was to cut down offense in South Africa and do the community within the designated sectors feel safe. However, this was non the instance. Crime rates continued to remain comparatively high and rose in certain countries of South Africa taking to more Police officers being drafted in to provide for the higher offense demands in larger more offense ridden sectors. Therefore, this lead to the sector patroling thought in other smaller and quieter secto rs to be disbanded and forgotten. It is argued that the constabulary were forced by high degrees of serious and violent offense to drastically increase their Numberss ( forces ) and to travel off from a community patroling attack to more traditional jurisprudence enforcement and high denseness patroling operations ( Burger, 2006 ) . To day of the month Crime in South Africa is still highly high. Murder, for illustration, decreased systematically since 1994/1995 from 66.9 per 100 000 of the population to 40.3 in 2004/2005, but is still at a much higher degree than the international norm of 5.5 per 100 000. Background of Sector Policing in the United Kingdom Sector policing was foremost introduced to the United Kingdom over a decennary ago. The English Police force was the innovator of Sector Policing, and to this twenty-four hours still considers it the lone efficient manner of patroling. Although it was originally introduced as Sector Policing, in the Home Office ( 2004 ) Strategic Plan 2004-2008, it was described as Neighbourhood Patroling instead than Sector Patroling but it was still built on the same footing of Sector Policing. It was introduced as a new manner of accessing and reacting to the demands of the community. There were three cardinal principals sing the manner in which it would be rolled out: High Visibility and acquaintance of constabulary officers including community support officers within each country of patroling A better battle with the local community by agencies of meetings and forums Undertaking jobs flagged by the community taking to a partnership with the local communities and an effectual consequence in consuming offense degrees. The intent of vicinity policing is to present the right people, at the right topographic points and in the right Numberss, in order to make vicinities that are safe and experience safe. ( Practice advice on professionalizing the concern of vicinity patroling papers, 2006 ) . The intent of Neighbourhood/Sector Policing within the United Kingdom Within the UK, Neighbourhood Policing has three demands in which make it a positive measure in policing: The consistent presence Of Police Officers within their designated areas/sectors to keep control, to be seeable and to be familiar to the community and all its demands. To be prompt in the designation of the community s demands To better the quality of life for all members of the community in which they are involved in Neighbourhood/Sector Policing has been worked so good in the United Kingdom due to the Police holding entree, influence, intercession, replies and more significantly cooperation between all members of the community and the constabulary force leting offense to be tackled more expeditiously and with acquaintance. This is what the South African Police Service saw when they chose to travel frontward with the construct of Sector Patroling Resources The chief resources involved in the execution and success of the debut of Sector Patroling to any state is the people involved. Between the constabulary force and every individual in the community, their cooperation is critical for its success. Additionally the Numberss of forces within the Police Force are vitally of import in order for sector policing to be a success. Although Sector Policing entails the interrupting down of larger countries into smaller sectional countries, it is besides designed to supply a better policed country by the increased Numberss of Police Officers available to one peculiar country. Therefore in order for Sector Policing to win, higher Numberss of patroling forces must be made available to each designated sector. Training The preparation of all Police Officers should stay the same although a more Community related attack must be adhered to. The accent on Community Policing should be enforced by all senior officers leting it to turn over down the concatenation of bid Motivation When Sectors were foremost introduced to South Africa and England, the South African Police Officers and English Military officers were pessimistic about it. They thought that the work burden that they had was already large plenty and that Sectors would merely add to this large plenty work load. However this was shortly settled by higher functionaries explicating that sectors lead to country duty and ownership of each country by squads of Police Officers. This in bend could take to bigger and better things for each member. Advancement through the ranks and through each available section. Not merely would Sector Policing benefit members of the community but it would profit members of the Police Force. Plan The program in order to guarantee that Sectors win begins at the top. The Allotment of strong and capable officers is the first measure. As the 1994 South African Policing Draft stated Sector commanding officers must hold good communicating, presentation and selling accomplishments. Creativity and finding are besides recommended qualities ( South African Policing Draft 1994, 2003 ) . These Sector Commanders are selected by the Police Commissioner himself. From at that place, Sector squads are chosen and members are selected by their Sector Commanders. The following measure is so to roll up a sector profile. This allows all members involved in each sector, whether they be officers of higher ranks or uniformed members, to go familiar with their designated are and understand the demands of it. They can analyze offense figures and note offense hot spots including hours of the twenty-four hours and topographic point in which require more attending than others. Community Policing Forums/ Sector Policing Forums would so be set up. This allows the community to be involved in the new signifier of Community Policing. From research undertaken in this chapter, it appears that Sector Policing has been really successful in the United Kingdom and South Africa due to its effientcy and the manner in which it was introduced right leting any jobs to be addressed instantly. Chapter Three Introduction In this chapter, this thesis aims to give the reader some penetration into the debut of sector patroling into the North Central Dublin Metropolitan Region C District and the grounds as to why it was introduced. Its execution will be discussed and the intent of its debut as respects to offense degrees and the thought environing Community Policing. Additionally in chapter three, this thesis will expose an interview with a member of An Garda Siochana who has been strongly involved with the local community for over four and a half old ages covering on a regular basis with members of the local community and has attended local community Policing Forum Meetings. An interview can besides be read in this chapter from an established member of An Garda Siochana who has helped with the debut of sector patroling to the C District leting him to explicate in his words why Sector Policing is the manner frontward nationally. Research Method In this chapter, this thesis aims to sketch the methods of research used and offer an account as to why it was necessary to utilize such methods, this will be done by turn toing the undermentioned headers: Method Participants Procedure Method The method of research that was used in the completion of this thesis was both based on literature read and the conductivity of two separate interviews with two functioning members of An Garda Siochana Participants and Procedure Primary research was undertaken utilizing two interviews both of which were semi-structured interviews. The two members that were interviewed were chosen due to their experience within the occupation and their ranks. Whilst one is an officer of the rank of inspector and helped with the apparatus of Sectors, the other is a member of Garda rank which helped with its integrating. Therefore, leting a different position to be seen from two different angles. The Introduction of Sector Policing into the North Central Dublin Metropolitan Division C District The enlargement of Community Policing in promotion of the Irish Garda Commissioners Policy became to the full operational in the North Central Dublin Metropolitan Region C District on Monday the 9th of March 2009. The debut of sectors to the North Central Dublin Metropolitan Region was a pilot strategy for An Garda Siochana and it was said that should it be successful upon reappraisal, it would be rolled out countrywide. The thought behind Sector patroling within the C District was to exert an increased focal point on community policing, non merely as an investing in a specialist function but simply as a manner of policing in which was to be adopted and integrated into the North Central Dublin Metropolitan Region. This was to be implemented by apportioning Community Policing squads which were to include an Inspector supported by dedicated Sergeants and Gardai to whom would be both uniformed and apparent apparels. Each squad was to be deployed to one of the five sectors set up where they would hold ownership and duty for Crime and Public Order bar and decrease, job resolution, Community battle and partnerships within that assigned community. The ultimate purpose of this increased focal point on Community Policing within the North Central Dublin Metropolitan Region C District was to guarantee that each sector became a safer country for the community of individuals populating within it and for the general populace who work or visit in that country, hence increasing the quality of life for each individual including members of An Garda Siochana. Not merely was this attack to take consequence outside the Garda Station but within the Stationss office a new squad was to be set up known as The Customer Relationship Management Office . This new squad comprised of a sergeant and two Gardai who would back up operational maps on the land by guaranting that all incidents were reviewed and recorded right, each victim of offense was engaged with in a one to one personal fo oting by phone and that a follow up missive would be issued every bit shortly as possible to guarantee good community dealingss between Gardai and Victims of offense. This Customer Relationship Management Office would besides be critical in the profiling and certification of wrongdoers within the sectors. In add-on to this, Joint Policing Committees were set up similar to the Community Policing Forums set up in both South Africa and The United Kingdom. Joint Policing Committees As portion of the debut of Sectors to the North Central Dublin Metropolitan Region C District, Joint Policing Committees were set up in order to let members of the community and members of the local governments to sit down with Gardai and discourse any issues that they might hold in relation to their sectors. The chief aim of Gardai set uping partnerships with the local community was through audience, to find community demands and patroling precedences per sector and to to boot advance Garda answerability, transparence and effectivity. This was to be seen as a concerted attempt to ease and take part in local job resolution, jobs which can non be determined or helped by Gardai entirely but by the effectual aid of each member and concern within the community. This would be reflected by the sum of Gardai assigned to certain beats within the sectors and at higher Numberss at times of excelled Acts of the Apostless of offense. Not merely did members of the community and Gardai attend the se Joint policing commission meeting but members of the Oireachtas which allowed a stronger engagement. Such affairs discussed would to include Public Order, Drugs, Anti Social behavior and other such societal affairs. In all, pull offing the outlooks of these partnerships was to be

Most Liberal U.S.Supreme Court Justices in History

Most Liberal U.S.Supreme Court Justices in History Associate Justice Ruth Bader Ginsburg has long been a thorn in the side of American conservatives. Shes been pilloried in the right-wing press by a range of so-called political experts, including college drop-out and shock jock Lars Larson, who publicly declared that Justice Ginsburg is anti-American. Her stinging dissent in Burwell v. Hobby Lobby, which recently granted corporations certain exceptions to the Affordable Care Act with regard to birth control coverage, has once again loosed the gates of extreme conservative rhetoric. One columnist in The Washington Times even crowned her liberal bully of the week  even though hers was the dissenting, not majority, opinion. These critics act as if a liberal judge on the Supreme Court is a brand new development, but its the work of previous liberal judges that protects their right to come pretty close to slandering Justice Ginsburg in their published work. The Most Liberal U.S. Supreme Court Justices Also unfortunate for her critics is the fact that its unlikely that Justice Ginsburg will go down in history as the most liberal justice. Just take a look at her competition. While they sometimes sided with their conservative colleagues (often in tragic ways, such as in Korematsu v. United States, which upheld the constitutionality of the Japanese-American internment camps during World War II), these justices are generally considered to be among the most liberal of all time: Louis Brandeis (term: 1916-1939) was the first Jewish member of the Supreme Court and brought a sociological view to his interpretation of law. He is justly famous for establishing the precedent that the right to privacy is, in his words, the right to be let alone (something right-wing extremists, libertarians, and anti-government activists seem to think they invented).William J. Brennan (1956-1990) helped expand civil rights and liberties for all Americans. He supported abortion rights, opposed the death penalty, and provided new protections for freedom of the press. For example, in New York Times v. Sullivan (1964), Brennan established the actual malice standard, in which news outlets were protected from charges of libel as long as what they wrote was not deliberately false.William O. Douglas (1939-1975) was the longest-serving justice on the Court, and was described by Time Magazine as the most doctrinaire and committed civil libertarian ever to sit on the court. He fought against any regulation of speech and famously faced impeachment after he issued a stay of execution for convicted spies Julius and Ethel Rosenberg. He is probably most well-known for arguing that citizens are guaranteed a right to privacy due to the penumbras (shadows) cast by the Bill of Rights in Griswold v. Connecticut (1965), which established the right of citizens to have access to birth control information and devices. John Marshall Harlan (1877-1911) was the first to argue that the Fourteenth Amendment incorporated the Bill of Rights. However, hes more famous for earning the nickname The Great Dissenter because he went against his colleagues in significant civil rights cases. In his dissent from Plessy v. Ferguson (1896), the decision that opened the door to legal segregation, he affirmed some basic liberal principles: In view of the constitution, in the eye of the law, there is in this country no superior, dominant, ruling class of citizens...Our constitution is color-blind...In respect of civil rights, all citizens are equal before the law.Thurgood Marshall (1967-1991) was the first African-American justice and is often cited as having the most liberal voting record of all. As an attorney for the NAACP, he famously won Brown v. Board of Education (1954), which outlawed school segregation. It should not be surprising, then, that when he became a Supreme Court justice he continued to argue on beha lf of individual rights, most notably as a strong opponent of the death penalty. Frank Murphy (1940-1949) fought against discrimination in many forms. He was the first justice to include the word racism in an opinion, in his vehement dissent in Korematsu v. United States (1944). In Falbo v. United States (1944), he wrote, The law knows no finer hour than when it cuts through formal concepts and transitory emotions to protect unpopular citizens against discrimination and persecution.Earl Warren (1953-1969) is one of the most influential Chief Justices of all time. He forcefully pushed for the unanimous Brown v. Board of Education (1954) decision and presided over decisions that further expanded civil rights and liberties, including those that mandated publicly-funded representation for indigent defendants in Gideon v. Wainright (1963), and required police to inform criminal suspects of their rights, in Miranda v. Arizona (1966). Certainly other justices, including Hugo Black, Abe Fortas, Arthur J. Goldberg, and Wiley Blount Rutledge, Jr. made decisions that protected individual rights and created greater equality in the United States, but the judges listed above demonstrate that Ruth Bader Ginsburg is just the most recent participant in the strong liberal tradition of the Supreme Court and you cant accuse someone of radicalism if theyre part of a long-standing tradition.

Marks & Spencer plc Essay Example | Topics and Well Written Essays - 2000 words

Marks & Spencer plc - Essay Example The management of the company may want to contemplate a change of strategy, for example by reducing its current liabilities, to avoid landing into financial problems. The ratio has declined from 0.74 in 2011 to 0.73 in 2012, which could be attributable to leaner working capital cycle or deteriorating liquidity position (Bodie, Alex, and Alan, 2004; Damodaran, 2002). 2011 2012 Industry Current Asset 1,641.7 1,460.1 Current Liabilities 2,210.2 2,005.4 0.74 0.73 1.44 Quick ratio Quick ratio = [cash and equivalents + short-term investments + accounts receivable]/current liabilities 2011 2012 Industry Cash and equivalents 470.2 196.1 Short-term investments 18.4 67.0 Accounts receivable 250.3 253.0 Total Current liabilities 2,210.2 2,005.4 Quick ratio 0.334 0.257 0.82 Unlike the current ratio, this ratio is more conservative because it does not include inventory from the current assets. This ratio further shows that Mark & Spenser is likely to have problems meeting its short-term obligatio ns with its most liquid assets, especially considering the ratio is significantly below the industry average (M&S, 2012; Weston, 1990; Houston and Brigham, 2009). Leverage against KPI As discussed, the company’s leverage is unfavourable, but with the continuing efforts to build the company to become more international.ly focussed, with the sales expected to increase by 5.8% by 2013, the increased revenue can be used to offset the excessive shot-term debt. This will lead into a more balanced liquidity position, hence freeing the company from the risk of bankruptcy (Weygandt et al., 1996; HayGroup, 2006). Solvency ratio Solvency Ratio = [After Tax Net Profit + Depreciation]/ [Long Term Labialise + Short-Term Liabilities] 2011 ?m 2012 ?m After Tax Net Profit 782.7 371.4 Depreciation 467.5 479.7 Total 1250.2 851.1 Long-Term Liabilities 2,456.5 2,489.1 Short-Term Liabilities 2,210.2 2,005.4 Total 4,666.70 4,494.50 Solvency Ratio 0.27 0.19 Solvency is used to measure the companyâ⠂¬â„¢s ability to meet its long-term obligations. In other words, it measure’s the ability of the company to go on with meeting its debt requirements. The solvency ratio of 2011 was financially healthy, but that of 2013 was not healthy because as a general rule of thumb a ratio that is greater than 20% is considered financially healthy. It is discouraging to note that the company’s solvency ratio is dropping because this could expose the company to a situation of defaulting on its debt obligations (Gates, 2002). Debt to equity ratio Debt to equity ratio = Total debt/ [Owner’s Equity] 2012 2011 Industry Total debt 2,778.8 2,677.4 Owner’s equity 4,494.5 4,666.7 Debt to equity ratio 61.8 57.3 42.35 The debt-to-equity ratio indicates the degree of financial leverage that the company is using to improve its profitability. This ratio has increased to 61.8 from 57.3 in 2011, which may imply that the management should restrain use of additional increases in debt caused by purchases of fixed assets or inventory. The

International relations Essay Example | Topics and Well Written Essays - 500 words

International relations - Essay Example This can be detrimental if there no other stronger economies to watch over or counter the influence of the economically superior country. At least, there should be countries with better GDP that can form a stronger coalition to resist the aggressive actions of the former. From the Goldstein text, United States appears to be one of the countries with strongest GDP of up to 14,000. U.S. has been seen in so many occasions undertaking military interventions in war-torn regions with the purpose of maintaining peace. Its superiority is therefore not in question but it aggressiveness and interest in these interventions begs some stream of answers. With such strong economy and wealth, it can use its influence to advance selfish interests that it may harbor (Goldstein, Whitworth, and Pevehouse 475). This can be so aggressive to the extent of undermining the sovereignty of other territorial boundaries. It may become even more intolerant to other small economies that questions its advancements, or may identify viable resources in other territorial regions that it may want to benefit from. This aggressiveness may not be possible to counter if the other countries are so weak economically that they cannot form a coalition to deal with the aggressive country. In this case, three countries may form a coalition that may be able to stop counter the actions of the United States in case it decides to go aggressive and wreak havoc on other economies or countries since they cannot match its s0uperiority. Among the countries capable of countering such a wave include China; with GDP of 9,500, Japan with GDP of 4, 400 and Germany with GDP of 3000. When combined their coalition can wield a combined GDP of 16, 900 capable of toppling the might of U.S in case it goes intolerably aggressive. U.S has been known for its superiority in advancing the aims of maintaining the world’s stability though. However, its interest may surpass that of the common global good. The

Beer Company Segmentation Essay Example for Free

Beer Company Segmentation Essay Demographic: From the market analysis portion of the paper we already established that internationally, Anheuser is expanding both into the Asian and Latin American markets. But typically what segment of the market do they target specifically? Well currently, the company is making an attempt to target the female population. Michelob Ultra is being marketed in womens magazines like cosmopolitan and other AB brands are placed on woman-focused channels such as Oxygen and Lifetime. Women however arent the only focus. With the recent focus being on FMBs, the most consistent and continuous market has been the 21-27-age bracket, mostly college students. Its Bacardi line of flavored malt beverages and the latest additions, Tilt and B-to-the-E agree with the lifestyle of the contemporary adult looking for innovative drinks that is suitable for a variety of occasions and is an alternative to beer. For the more traditional and patriotic consumer, Anheuser markets towards its US customers by boasting on the fact that it is the only American made beer. Geographic: Currently, Anheuser is a global enterprise with distribution centers in the U. K, Japan, Canada, and Spain. It holds a 50% market share in the U. S beer market and a 50% market share in Grupo Modelo, Mexicos leading brewer. Anheuser Busch owns 27% stake in Chinas number one brewer Tsingato and is pursuing Harbin brewery Group in China. Psychographics: The trend today is for people to lead healthier lifestyles and be more conscientious in the activities and interests that they partake in. This is ever so visible in the diet plans and low-carb phase that has emerged and has become dominant. To capitalize off of this Anheuser promotes its low-calorie beer to these individuals. Anheuser also places more emphasis on it flavored malt beers to appeal to its wine and spirit consumers and to compete in a changing environment where people lead highly social lifestyles by going to bars/clubs, shows, sporting events, etc. Sponsorships of the 2006 Fifa world cup, MLB and its 26 domestic teams and the Mexican national soccer team are an attempt to capture this segment of the market. Behavioral: 18-34 year old Hispanics are consuming Spanish and English broadcast media at nearly equal rates with Spanish-language television and radio outpacing English-language television and radio; * A greater percentage of young Hispanics shop at more store types than do young non-Hispanic adults; * Young Hispanics are more likely to be impulsive shoppers. They like to keep up with styles and will spend what they have to look younger more so than non-Hispanics young adults; * Young Hispanic adults are heavy readers of magazines with lifestyle, entertainment, automotive and sports-focused titles taking the lead; * 18-34 year old Hispanic consumers are more persuaded by advertising in Spanish and are more loyal to companies with ads in Spanish. (Hispanic business) The trend is for Hispanics to be trendsetters and innovators instead of followers/laggards so the pattern has been to market on a personal portfolio basis instead of brand-loyalty aspect. The younger generations tend not to be brand loyal but adoptive of the newest and trendiest innovations. The behavior marketing of Anheuser Busch is tailored to the Hispanic with events, in magazines, television stations and sporting events. It sponsors the 2006 Fifa World Cup, MLB and its 26 domestic teams and the Mexican national soccer team. Not only is the behavior of Hispanics evaluated but all of diverse nations. Anheuser promotes diversity in the workforce at distribution centers across the world to be familiar with the consumer behavior of all groups. Positioning strategies: Beer is always associated with negative stereotypes of death, drunken behavior, a male activity and many other bad connotations. The fun image of Anheuser Busch (more commonly known as Busch Gardens) land looks to change the appearance as a fun image for the family. Children at a young age will be familiar with the product and see it as user friendly because it is positioned as healthy and acceptable for everyone. The addition of the low carb line of beer also helps to suggest that the beer is also healthy and socially suitable. Product strategies: Anheuser Busch product strategy includes the eye catching 7ounce shrink-wrap bottle that comes in six colorful festive designs. Bud Light, one of the brands of AB, is including the addition of flavorful beer with Bud light Oranguatang and Bud light berry. It also introduced two new one of kind brews, Celebrate by Michelob and Brews Masters Private Reserve by Budweiser. Pricing strategies: To better target the Hispanic market, AB increase the Latino budget to more than 60 million dollars, which is 66% more than last year. The increase of national media spending will also increase by three times more than last year topping 3 million dollars. While the domestic beer company has increased tactical price promotions this year on a specific market, brand and package basis to reduce price premiums versus competition, company executives confirmed that the companys long-term pricing strategy continues to target increases at or slightly below the consumer price index. (Forbes) Promotion strategies: As stated before the company is promoting its product to attract woman through woman-focused channels like Oxygen and Lifetime. In addition to becoming familiar through sponsorships of major sporting events, it promotes its products through marketing messages as the only American brewery that is still American owned with profits staying in the states. Miller Brewing Company Demographic: Many breweries realize the potential of the growing Hispanic market and Miller is no different. Especially important, 75% of the Hispanic population is under 45 years old- a prime age group for beer consumption. Hispanics are the most brand-loyal demographic among beer consumers. However this is not the only segment that it targets. Miller is tailored to the contemporary drinker minimum age 24. Commercials for products such as Miller Light show the masculine image of men in masculine environments. Most of Miller products are marketed in a way where they will attract the high-end buyer that will pay a little more and conscientious of high quality. While Anheuser Buschs Bud Light targets the younger generation, Miller Lights targets the older demographic with the minimum age being 24. A segment that has been omitted in the marketing strategies of many products not just the beer industry has been the homosexual population. Miller hopes to capitalize off this market to regain its position as No. 1 in the industry by targeting all areas of the market. Geographic: In July 2002 Miller Brewing Company merged with South African Breweries plc, making Miller a subsidiary of the #2 brewer in the world. It became the first international brewery to establish a presence in Central America. As its top competitor, Anheuser Busch, it is expanding into the Latin and Asian markets. Unlike most breweries, it doesnt concede to a particular geographic segment of the market but intends to account for every beer drinker in every market. Psychographics: To further appeal to their No. 1 consumer the Hispanic market, Miller Brewing Company, promotes most of their products through Hispanic events such as sponsorship of Cinco de Mayo and sponsorships of World Cups. The Hispanic market is seen as the most brand-loyal and therefore is targeted so aggressively. The advertising has an effect on the psychology of consumer behavior through the emphasis of stating that their products are of higher quality. Males are attracted to the idea of a beer that places emphasis on the bravado of a product and their behavior is altered through male marketing. Behavioral: In a male-marketed item such as the high life products, you must target the behavior and activities of the typical man. Miller is the official sponsor of the National Football League. Most of the products are marketed on a brand loyalty basis so it sponsors everyday products to gain the familiarity with consumers (ex: Kraft, Frito-Lay, Gillette, etc). Positioning strategies: Miller positions its products for the loyal consumer to the more rebellious and daring drinker. The homosexual segment is seen as a daring segment because they do not adhere to the norm of todays society. Miller Genuine Draft Light is seen targeted on the gay and lesbian network LOGO. Miller is big on letting its great taste speak for itself, as seen with its No. 1 product Great taste-less filling ads, and has been successful. Miller with Food: Taste for yourself summer campaign was used and was instrumental in increasing sales. Product strategies: As a company, you want to be seen as one of the top in your industry. Miller guarantees this by strategically placing Genuine Draft Light next to the number one competitive low-calorie brand. The confidence of the taste and quality of its products are so high that it implements the technique of sampling to capture new beer drinkers and convert them into loyal consumers. Another technique used for their products is space management which achieves more cooler and shelf space through long-neck N-Rs in 6-pack baskets and loose case, 6 and 12 pack cans, and 6-pack N-Rs represents the package mix consumers demand. The selling of recyclable plastic bottles which made Miller the first making it the first brewer to offer widespread distribution in plastic in the United States. The plastic bottles allow for a more transportable product that remains cold for the same length as aluminum. The only downside may come from recycling officials that argue that the brown plastic bottles do not recycle well with regular soda and water bottles and the cost for accommodation of these brown bottles would be unfeasible. Pricing strategies: To further place emphasis on the higher quality of products, it does not discount its products. It believes in a motto of No Compromise, to get a superior product you must be prepared to pay for it. Most of its pricing strategies are given towards the advertising efforts. Last year alone it spent 40. 1 million on Hispanic-targeted print and television advertising, more than any other advertiser in the alcoholic-beverage category. Promotion strategies: Promotion of Miller products is heavily dependent upon the ever-growing population. SAB Miller signed a 100 million deal with Univision Communications, the largest Spanish language broadcaster in the U. S. It includes sponsorship of programs, product placement and commercial time on Univisions radio, cable and broadcast networking properties. Miller realizes that all marketing efforts can be targeted at the older segment so it looks to work with major record labels and will sponsor preview parties for new album releases for popular artists. Comical commercial advertisements for Miller Lights (Good Call) also attract the younger market. Promotion also comes from its virtual online game Miller beer runner. The introduction of the Miller game came within days of Anheuser-Busch, the colossal corporation who brought the famous slogan king of all beers to Budweiser and its Bud family, pulling their funding for a game called Bud pong. After discovering that many people, especially young adults, were using beer during the game instead of water, as directions specified, they axed the marketing ads and funding for the game. (FordhamObserver) In no way is the company promoting under-age drinking/misconduct and stands by its slogan Live Responsibly to promote drinking in moderation. Molson Coors Brewing Company. Demographic: Coors Brewing company has 40 different brands which appeal to consumers all over the world, specifically in United States, Canada, United Kingdom, and Brazil. In the U. S Coors light is its number one brand which is targeted more towards the young adult drinkers. Molson Dry is a substitute for Coors light in Quebec, the company is spending more money in advertising this product in order to make it as appealing as Coors Light is in United States. In the United Kingdom lager holds most of the market share with beer brands such as Carlin and the introduction of the new Coors fine lite beer. As most beer companies recognize the potential in the Hispanic community, Coors thrives to gain market share within the community by offering donations and scholarships to the Hispanic Association of Colleges and University. Molson Coors objective is to get the Hispanic Community to adopt the brand, not just try it. Geographic: On February 9th, 2005 Coors joined forces with Canadas leading brewery Molson making them the 5th largest brewery by volume. This merge has presence in seven of the top either beer markets which include U. S, U. K, China, Mexico, Russia, Brazil, and Japan. Molson Coors holds 18. 5% market share in the United States and 21% market share in the United Kingdom. Currently its continuing to grow Coors light in China and other Asian markets. Psychographic: Molson Coors is always looking for new ways to attract consumers, and one of the most efficient markets is to attract people who watch their carbohydrates. In the U. S and other markets Molson Coors has No. 2 low carb beer to attract these consumers. As the craze for lite beer and low-carb beer increases, Molson Coors will keep bringing out new products for their consumers. Molson Coors also targets consumer through activities such as sports. In the U. S Coors light has the biggest sponsorship with NFL in order to promote their product. Also in the U. K whenever a consumer thinks about soccer they associate it with Carling, United Kingdoms No. 1 lager. Behavioral: In order to make consumers familiar with their products, Molson Coors targets them through their everyday habits for example Coors light portrays the image to young adults that drinking Coors light is cool and socially acceptable. Because of this Coors light has a dominant market share amongst college students rather than Miller and Budweiser. In order to gain customer brand loyalty from most consumers Coors light always promotes or sponsors programs which are liked by consumers with different taste. Place (Distribution) Strategy: Molson Coors is always looking for new ways to communicate with its distribution channel. Recently in an attempt to increase sales Molson Coors has added more staff and applied more resources across the three largest channels Grocery Stores, Liquor Stores, and Convenience stores. Molson Coors also created a channel marketing team to develop customized promotions aimed at addressing each customers unique needs. Product Strategy: Molson Coors strategy as a whole is to provide high quality products using high-quality ingredients. In order to compete in the market a company has to always keep coming out with new products to evolve with the taste of the consumer. Molson Coors not only does that but also promises its consumers that the product is kept cold from packaging to delivery to retail. In the U. K the company introduced two new products called the Kasteel Cru, which is a fine imported lager brewed in Alsace France and C2 which is Carlings new 2 percent alcohol by volume lager. In the U. S Molson Coors introduced its new low-carb beer called Aspen Edge and to make Coors light more attractive now consumers can buy it in new 8 oz cans. Pricing Strategy: Molson Coors is trying to cut cost and provide more value to its share holders by planning on cutting down the advertising budget. Last year alone Molson Coors spend 300 million dollars on advertising. Another method which Molson Coors used to cut costs is by reducing the number of suppliers, and building more strategic value added relationship with their vendor-partners. Promotion Strategy: In order for a company to come out on top it has to attract its consumers through promotions and discounts. Molson Coors promotes its products by being involved in many charities as well as Non-Profitable programs such as the Deaf Awareness program, Alcohol program and policies such as 21 means 21. In Canada the company was involved in promoting an event called the Coors Light Trauma Tour which included music and action sports. In Puerto Rico the company is trying promote its product by being more involved in community programs. Pabst Blue Ribbon Beer Demographic: Pabst is one of the very few brewing companies that does not own a brewery. Instead it negotiates deals with other breweries such as Miller to brew its products while maintaining ownership and marketing rights of its brands. Pabst has a 3. 6% of the market share. Pabst Blue Ribbon is mostly popular amongst urban hipsters and this brand is being adopted by older generation X, and younger generation Y in Portland. In the U. S Pabst is starting to become more popular amongst professional and semi-professional snowboarders. Pabst is also being used by people who do gallery shows in order to portray and image that its time to get back to the basics. Overall Pabst uses a strategy which doesnt involve cash but it involves customer use of the product. Geographic: Pabst has about 3. 6% market share in the U. S and about 2. 5% market share in Portland. Amongst many brands Pabst Rainier beer is more successful in the northwest. Overall in the Unites States Pabst grew 25% more in 20 different states. Psychographic: Pabst which has history associated with its name is beer for older people. The beer is acquired more with taste and consumers who use to drink Pabst in the old days have started to drink it again making them bran-loyal. Behavioral: Pabst is also considered a blue-collared beer and is targeted towards blue-collared workers. Since Pabst is the oldest brand there is customer loyalty from the older baby boomers that drank it. Place (Distribution) Strategy: Now that Pabst is trying to increase its sales in the United States as well other countries it has created highly customized retailer specific programs. Pabst Blue Ribbon has also convinced a lot of important chain grocery stores to carry their product.. Product Strategy: Pabst lets its customer decide how they want their beer served. They havent done a package redesign in the last 10 years. The only change they have made in their product strategy is that they serve Pabst in bottles now. Pricing Strategy: Pabst was always known as the low cost beer. They keep their prices low by not spending money on advertisement; instead they let word of mouth do the job. Promotion Strategy: Pabst does very little promotions in order to cut cost and save money. Among the few promotions which they do have, they offer cash payments to rowdy bike messengers to drink their beer. Pabst is also trying to come out with new promotions in Portland because they see a substantial growth market there. Another way Pabst promotes is by giving away their beer free to those who use it as a advertising for their own retail shops. References http://www. usatoday. com/money/industries/food/2005-08-08-bud-tilt_x. htm http://www. hispanicbusiness. com/news/newsbyid. asp? id=12515 http://www. forbes. com/execpicks/prnewswire/feeds/prnewswire/2005/05/25/prnewswire200505250915. PR_NEWS_B_MWT_CG_CGW010. html http://www. anheuser-busch. com http://www. rocketink. com/Miller%20speech. pdf http://www. themorningsun.com/stories/041005/bus_beer. shtml http://www. duluthsuperior. com/mld/duluthsuperior/12213156. htm http://www. realbeer. com/news/articles/news-000738. php http://www. fordhamobserver.com/media/paper827/news/2005/11/10/Features/Weighing. In. On. eer. Games. Marketing. Strategies. And. Their. Effects-1051629. shtml? page=2 http://www. coors. com/2004_AnnRpt/uklager. asp http://www. adamsbevgroup. com/bd/2005/0510_bd/0510ber. asp http://www. molsoncoors. com/webcast/documents/Q1_2005_Webcast_Transcript. pdf http://sixmile. clemson. edu/pbr. htm http://www. fastcompany. com/fast50_04/winners/stewart. html.

Doctor Faustus - Analysis Essay -- essays research papers

I. The play Doctor Faustus by Christopher Marlow was first published in Manchester by Manchester Publishing in 1588, no information about the play’s first production date was found. II. Doctor Faustus is contrived of the following: Faustus, a man well learned in medicine and other knowledge’s known to man is dissatisfied with where his life is heading so he calls upon the Lucifer and His accomplice, Mephistophilis, to teach him the ways of magic. They agree to be his tutors only if Faustus will sell his soul to Lucifer and be His after 20 years. Faustus agrees and goes through trying times where he is unsure of his decision and considers repenting but then is persuaded again and again that the magic powers of the Devil are far more satisfying than the powers of Heaven. III. Faustus is portrayed as a very individual character. He changes and is shaped by the events that happen all around him. Everything he does affects his future outcome. For example his decision to give up his studies of medicine were very un-stereotypical of a character that is studying to be a doctor to do. Even more so is his decision to take upon the necromantics of the devil. He says, â€Å"Then read no more; thou hast attain'd that end: A greater subject fitteth Faustus' wit.† (1.11) He believes that he has learned enough information about all the great things of the world and there is nothing left to study that will intrigue him as much as magic will. His curious personality affects the play because his decisions determine the plot. For example the Seven Deadly Sins entice him so he becomes convinced not to repent his sin. This characterizes him as gullible, curious and adventurous. He becomes obsessed with his magic and he absolutely loves having the powers to do any thing he pleases. An example of this is when he conjures up Helen. He knows he can do whatever he wants without reservation so he chooses to conjure the woman who launched a thousand ships. This shows that not only is he gullible, curious and obsessed but also Faustus only wishes for the best in whatever he does; the best that will please him. Mephistophilis is the opposite of Faustus. Mephistophilis is the stereotype of the typical conniving Devil’s assistant. He is always pressuring Faustus to listen to his â€Å"bad angel† and act upon his desires instead of his intellect. Mephistophilis’ personality influences the entire pl... ...ing. If it were to be produced in a modern setting it should not stray to far from the playwright’s original intentions. I went to see this play produced at UMASS last semester; it was what prompted me to read the play for this analysis. I walked out of the theatre totally confused about what had just saw and so did the person that I went to see it with. The director changed so much of the script and altered the playwright’s intentions so much that the entire production was a fast whirlwind of confusion with random things thrown in. It was not until I read the play did I understand what some of those things were. I believe if this play is to be produced modernly the language can be changed to modern English but the plot should stay the same without many alterations. We need to see the entire story in order to understand exactly what is going on. We can do this by changing some of the characters to more modern people of today’s society that the audience can re late to; such as instead of Faustus conjuring Helen he could conjure a popular supermodel instead. Modernizing in this way would give a better understanding to the audience of what the play is about and what the story line is.

Elizabethan Gardening

Aspects of Elizabethan Gardening and Landscape Architecture The reign of Elizabeth I was a golden era in English history, a time which abounded in men of genius. Among the many branches of art, science, and economy, to which they turned their attention, none profited more from the power of their wits, than did the art of gardening. Not having shared her father’s personality, nor his desire to not let the people live in more beautiful surroundings than his own, Elizabeth encouraged this art and persuaded her subjects to build delightfully-complex and extravagant gardens by proposing visits. The queen and her retinue would travel across the country and award the proprietors of the gardens she particularly liked. She also encouraged noblemen to support researchers, writers and other great minds who took on the task of contributing to the improvement of landscape architecture in one way or another. Lord Burghley was the patron of John Gerard, a remarkable English herbalist who published a list of rare plants cultivated in his garden at Holborn, still extant in the British Museum, and the famous work Great Herball, or Generall Historie of Plantes. To Sir Walter Raleigh, a notable poet and aristocrat of the time, we owe the introduction of tobacco and of our most useful vegetable, the potato. An age of navigation and exploring, the Elizabethan era prided itself with the culture of various new flowers and plants (many of which were medicinal herbs) brought from India, America, the Canary Islands and other newly-discovered parts of the world. While re-editing Raphael Holinshed's Chronicles, in 1587, William Harrison states that he has seen over four hundred new species of plants entrusted to British soil and that, day by day, the people begin to think of them as belonging to their country. Lord Salisbury, Lord Burleigh’s son, commissioned a family of highly-skilled and educated Dutch gardeners (the Tradescants) to travel and bring back for his garden foreign species that could have been acclimatized. Written in his lively conversational English style, full of his own personal ideas and fancies, Francis Bacon’s Essay on Gardens is familiar to everyone. Always practical and focused on what it was possible to do, Bacon wanted to put forward a scheme in better taste for the gardens he saw about him. During Elizabeth I’s reign, the persecution of the Protestants on the Continent drove many of them to find a safe refuge in England. They brought with them some of the foreign ideas about gardening, and thus helped to improve the condition of Horticulture. The Elizabethan garden was the outcome of the older fashions in English gardens, combined with the new ideas imported from France, Italy, and Holland. The result was a purely national style, better suited to this country than a slavish imitation of the terraced gardens of Italy, or of those of Holland, with their canals and fish-ponds. There was no breaking-away from old forms and customs, no sudden change. The primitive medieval garden grew into the pleasure garden of the early Tudors, which, by a process of slow and gradual development, eventually became the more elaborate garden of the Elizabethan era. What one currently understands by a â€Å"formal† or â€Å"old-fashioned† garden, is one of this type. However, as genuine and unaltered Elizabethan gardens are rare, it is generally the further development of the same style a hundred years later, which is known as a â€Å"formal old English garden†. The garden of this period was laid out strictly in connection with the house. The architect who designed the house, was also responsible with designing the garden. There are some drawings extant by John Thorpe, one of the most celebrated architects of the time, of both houses and the gardens attached to them. The garden was held to be no mere adjunct to a house, or a confusion of green swards, paths, and flower-beds, but the designing of a garden was supposed to require even more skill than the planning of a house. â€Å"Men come to build stately sooner than to garden finely; as if gardening were the greater perfection†, states Bacon in his essay, underlying the general idea of the period. Sir Hugh Platt's opinion seems to have been the exception that proves the rule, as most other writers were particular in describing the correct form for a garden, but he writes: â€Å"I shall not trouble the reader with any curious rules for shaping and fashioning of a garden or orchard how long, broad or high, the Beds, Hedges, or Borders should be contrived†¦ Every Drawer or Embroiderer, almost each Dancing Master, may pretend to such niceties; in regard they call for very small invention, and lesse learning. In front of the house there was typically a terrace, from which the plan of the garden could be studied. Flights of steps and broad straight walks, called â€Å"forthrights† connected the parts of the garden, as well as the garden with the house. Smaller walks ran parallel with the terrace, and the spaces between were filled with grass plots, mazes, or knotted beds. The â€Å"forthrights† corresponded to the plan of the building, while the patterns in the b eds and mazes harmonized with the details of the architecture. The peculiar geometric tracery which surmounted so many Elizabethan houses, found its counterpart in the designs of the flower-beds. William Lawson, a north-countryman of the time, of whom little is known except for his own experiences which he put down in his work, A New Orchard and Garden, mentioned that â€Å"the form that men like in general is a square†. This shape was chosen in preference to â€Å"an orbicular, a triangle, or an oblong, because it doth best agree with a man's dwelling†, as Shakespeare tells us in his play, Measure for Measure. This sort of house gardens we can get a fleeting glimpse every now and then in Shakespeare’s plays, literary works in which he mentions details such as the knotted patterns of the beds, the high brick or stone wall with which the square garden was usually enclosed, the arbour of box where eavesdroppers could find good cover etc. Another common custom regarded covering the walls with rosemary. According to John Parkinson, an important English botanist of the time, at Hampton Court rosemary was â€Å"so planted and nailed to the walls as to cover them entirely. Gerard and Parkinson both refer to the custom of planting against brick walls. In the North of England, Lawson tells us, the garden-walls were made of dry earth, and it was usual â€Å"to plant thereon wallflowers and divers sweet-smelling plants†. With the seventeenth century, the interest in gardens began to make an appearance in belles lettres, quite independently of real practical work and theoretical professi onal advice. One of the most visionary spirits of the age, Francis Bacon, was the first to direct attention to the matter in this way, though he was neither architect, nor gardener. Bacon formulated several noteworthy plans for organizing gardens: â€Å"The garden is best to be square, encompassed on all four sides with a stately arched hedge. The arches to be upon pillars of carpenter's work, of some ten foot high, and six foot broad, and the spaces between of the same dimension with the breadth of the arch. † This â€Å"fair hedge† of Bacon's ideal garden was to be raised upon a bank, set with flowers, and little turrets above the arches, with a space to receive â€Å"a cage of birds† – â€Å"and over every space between the arches, some other little figure, with broad plates of round colored glass, gilt, for the sun to play upon†. It is not likely that such fantastical ornaments to a hedge were usual, though it reminds one of the arched arcades and does not seem to be at all a new idea of Bacon's. When discussing in Gardener’s Labyrinth the various models of fencing a round garden, Thomas Hill, a well-known astrologer of the time, describes palings of â€Å"drie thorne† and willow, which he calls a â€Å"dead or rough enclosure†. He refers to the Romans for examples of the alternative of digging a ditch to surround the garden, but â€Å"the general way† is a â€Å"natural enclosure†, a hedge of â€Å"white thorne artely laid in a few years with diligence it waxed so thick and strong, that hardly any person can enter into the ground, sauing by the garden-door; yet in sundry garden grounds, the hedges are framed with the privet tree, although far weaker in resistance, which at this day are made the stronger through yearly cutting, both above and by the sides†. He gives a quaint method for planting a hedge. The gardener is to collect the berries of briar, brambles, white-thorne, gooseberries and barberries, steep the seeds in a mixture of meal, and set them to keep until the spring, in an old rope, â€Å"a long worn rope†¦ being in a manner starke rotten†. â€Å"Then, in the spring, to plant the rope in two furrows, a foot and a half deep, and three feet apart†¦ The seeds thus covered with diligence shall appear within a month, either more or less, which in a few years will grow to a most strong defense of the garden or field†. These old gardeners had great confidence in all their operations, and but rarely in their works do we find any allusion to possible failure. Yews were greatly use for hedges, but more for walks and shelter within the gardens, than to form the outer enclosure. In the larger gardens there were two or three gates in the walls, well designed, with magnificent stone piers surmounted with balls or the owner's crest, and wrought-iron gates of elaborate pattern; or else there was one fine gate at the principal entrance, the rest being smaller and less pretentious, merely â€Å"a planked gate† or â€Å"little door†. The main principle of a garden was still that it should be a â€Å"girth†, a yard, or enclosure; the idea of such a thing as a practically unenclosed garden had not, as yet, entered men's minds. But because the garden was surrounded with a high wall, and those inside wished to look beyond, a terrace was contrived. As in the Middle Ages, we find an eminence within the walls, as a point from which to look over them; so at the time, the restricted view from the mount did not satisfy, and to get a more extended range over the park beyond and the garden within, a terrace as raised along one side of the square of the wall. Some pieces of information regarding these aspects we can find in Sir Henry Wotton’s writings on architecture: â€Å"I have seen a garden into which the first access was a high walk like a terrace, from whence might be taken a general view of the whole plot below. † De Caux, the designer of the Earl of Pembroke's garden at Wilton, made such a terrace there â€Å"for the more advantage of beholding those plots†. Another is described at Kenilworth, in 1575, by Robert Langham: â€Å"hard all along by the castle wall is reared a pleasant terrace, ten feet high and twelve feet broad, even under foot, and fresh of fine grass†. The terraces, as a rule, were wide and of handsome proportions, with stone steps either at the ends or in the centre, and were raised above the garden either by a sloping grass bank, or brick or stone wall. At Kirby, in Northamptonshire, a magnificent Elizabethan house, nowadays rapidly falling into decay, all that remains of a once beautiful garden, â€Å"enrich'd with a great variety of plants† (as John Morton portrays it in his Natural History of Northamptonshire), is a terrace running the whole length of the western wall of the garden. At Drayton, an Elizabethan house in the same county as Kirby, there is a wide terrace against the outer wall of the garden with a summer-house at each end, as well as a terrace in front of the house, and other examples exist. The â€Å"forthrights†, or walks which formed the main lines of the garden design, were â€Å"spacious and fair†. Bacon describes the width of the path by which the mount is to be ascended as wide â€Å"enough for four to walk abreast†, and the main walks were wider still, broad and long, and covered with â€Å"gravel, sand or turf†. There were two kinds of walks, those in the open part of the garden, with beds geometrically arranged on either side, and sheltered walks laid out between high clipped hedges, or between the main enclosure wall and a hedge. There were also the â€Å"covert walks†, or â€Å"shade alleys†, in which the trees met in an arch over the path. Some of the walks were turfed, and some were planted with sweet-smelling herbs. â€Å"Those which perfume the air most delightfully, not passed by as the rest, but being trodden upon and crushed, are three that is, burnet, wild thyme and water-mints; therefore you are to set whole alleys of them to have the pleasure when you walk or tread†. Thomas Hill, in one chapter of his book, mentions that the â€Å"walks of the garden ground, the allies even trodden out, and leveled by a line, as either hree or four foot abroad, may cleanly be sifted over with river or sea sand, to the end that showers of rain falling, may not offend the walkers (at that instant) in them, by the earth cleaving or clogging to their feet†. Parkinson also has something to say about walks: â€Å"The fairer and larger your allies and walks be, the more grace your garden shall have, the less harm the herbs and flowers shall receive, by passing by them that grow next unto the allies sides, and the better shall your weeders cleanse both the bed and the allies†. The hedges on either side the walks were made of various plants box, yew, cypress, privet, thorne, fruit trees, roses, briars, juniper, rosemary, hornbeam, cornel, â€Å"misereon† and pyracantha. â€Å"Every man taketh what liketh him best, as either privet alone or sweet Bryar, and whitethorn interlaced together, and Roses of one, two, or more sorts placed here and there amongst them. Some plant cornel trees and plash them or keep them low to form them into a hedge; and some again take a low prickly shrub that abided always green, called in Latin Pyracantha†. Regarding the cypress, Parkinson mentions that, for the goodly proportion it has, â€Å"as also for his ever green head, it is and hath been of great account with all princes, both beyond and on this side of the sea, to plant them in rows on both sides of some spacious walke, which, by reason of their high growing, and little spreading, must be planted the thicker together, and so they give a pleasant and sweet shadow†. Gerard, writing of the same plant, says: â€Å"It grows likewise in diverse places in England, where it hath been planted, as at Sion, a place near London, sometime a house of nuns; it grows also at Greenwich and at other places; and likewise at Hampstead in the garden of Master Waide, one of the Clarkes of his Majesty’s Privy Council†. Another interesting aspect of the period’s gardening literature was the fact that, in several writings, there began to appear ideas for protecting and sheltering delicate and exotic plants, which a little later developed into orangeries and greenhouses, and finally into the hothouse and stove. Sir Hugh Platt, particularly, in the second part of The Garden of Eden, not printed until 1660, recurrently mentions the possibility of growing plants in the house, and making use of the fires in the rooms to force gillyflowers and carnations into early bloom. â€Å"I have known Mr. Jacob of the Glassehouse†, he writes, â€Å"to have carnations all the winter by the benefit of a room that was near his glasshouse fire†. Holinshed, while admiring the rchards of his day, states that he has seen capers, oranges and lemons, and heard of wild olives growing here, but he does not say how they were preserved from cold. Gerard also describes both oranges and lemons, while also being, too honest, however, to pretend that they grow in England. A few oranges, nonetheless, were successfully reared in this country. In his treatise on the Orchard, Parkinson focuses on describing the surprising looking after and tending of the Orange tree, as opposed to the Citron and the Lemmon trees. The former used to be kept in great square boxes and lift there to and fro by iron hooks attached to the sides in order to move them into a house or close gallery in the winter time. Other writers suggest that, if planted against a concave-shaped wall, lined with lead or tin to cause reflection, they might happily bear their fruit in the cold climate if these walls did stand so conveniently, as they might also be continually warmed with kitchen fires. The experiment of growing lemons was tried by Lord Burghley. There are some interesting letters extant in which the history of the way in which the tree was procured is preserved. Sir William Cecil wrote to Sir Thomas Windebank around 1561, requesting to have a lemon, a pomegranate and a myrt tree procured for him, along with the instructions on how they should be kept, because he desired to enrich his collection of exotic vegetation (collection which the orange tree was already part of). Although these foreign species of trees became widespread many years later, having been regarded as rarities for half a century, these fist instances of their importation are useful for us in forming a general idea about the level of cultural and scientific development the Elizabethans had reached. An indisputable proof of the progress gardening was making during this period was the growing importance of those practicing the craft in and around London, until at length, at the beginning of King James I’s reign, they attained the dignified position of a Company of the City of London, incorporated by Royal charter. In that year all those â€Å"persons inhabiting within the Cittie of London and six miles compass thereof doe take upon them to use and practice the trade, craft or misterie of gardening, planting, grafting, setting, sowing, cutting, arboring, mounting, covering, fencing and removing of plants, herbs, seeds, fruit trees, stock sett, and of contriving the conveyances to the same belonging, were incorporated by the name of Master Wardens, Assistants and Comynaltie of the Company of Gardiners of London†. The botanical interest of Elizabethan England was shared by most countries of the time, aspect which led to the creation of a strong bond in commerce and political relations. In consequence, this great delight in growing flowers for domestic decoration was a marked feature in English life at this period. Many travelers who visited the kingdom found themselves absolutely charmed with the English comfort and architectural artistry. In one of his works, published in The Touchstone of Complexions, Thomas Newton, an illustrious scholar of the time, quotes the Dutch explorer and physician Levimus Leminius, who came to England around 1560: â€Å"Their chambers and parlors strewn over with sweet herbs refreshed me; their nosegays finely intermingled with sundry sorts of fragrant flours, in their bed chambers and privy rooms with comfortable smell cheered me up and entirely delighted all the senses†.