Is “Mass Marketing” Dead? Essay

Ans: Mass marketing is the concept that consumers will favour products that are available and highly affordable. Now a days , Product variety and target marketing originated from the mass marketing based on organizational resources and sound financial position to capture whole market. Critics demonstrated that Customers change their need , want and demand based on changing taste overtime. Marketers also change their strategy to make sure more and more create customer value through those marketing attitude. Mass marketing is still useful philosophy in two types of following situation: 1. At the first that demand of the product exceeds thesupply. In this context , management can increase production. 2. Secondly, product cost is too high. At that stage , improvement production is needed to bring it down. To control the whole market with effectively and efficiently , marketers should certitude resources and finacnce. Thus , therefore, management can make a decision whether they may follo w mass marketing or not. Finally, mass marketing may actively follow or not based on companies overall position. I believe that mass marketing is dead theoretically. In practically, by measuring mass marketing weight with oither concept, we should recognize that mass marketing is even not come very close to dead. 2. Mass marketing is still viable way to build a profitable brand? Ans: Mass marketing is the top most one viable way to build a profitable brand. But, achieving company goal through its strategy, company needs resources so that company can create , communicate and delivery to consumer to market with effectively and efficiently. In this context, larger company can make sure profit through this marketing procedure . On the other hand , no make sure profit by smaller company by using product variety or target marketing concept. Product variety and target marketing depends on segmentation level with its effective segmentation.Critics sometimes demonstrated that to make the company object, it has to match with capable and efficient resource. Depends on companies resource capability, compan y may decide whether mass marketing would be viable or product variety or target marketing concept would be viable. Finally, we can say that mass marketing is still viable way to build a profitable brand .

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Smaato is the leading global mobile advertising exchange and helps mobile app developers and p ublishers make more ad revenues worldwide. As an industry pioneer and leader, Smaato provides Ads for Apps – operating the innovative leading mobile advertising optimization platform called SOMA. SOMA’s unique feature is the aggregation of 80+ leading ad networks globally to maximize mobile advertising revenues. More than 70,000 app developers and publishers use Smaato to monetize their content in over 230 countries. The company was founded in 2005 in USA, Smaato’s global headquarter is in San Francisco.Eu ropean headquarter is in Hamburg in Germany and the APAC headquarter is in Singapore. Smaato is one of the AlwaysOn Global 250 winners in the Mobile category (2012 & 2011) and was named a â€Å"company to watch in 2010? by Financial Analyst Company GP Bullhound. Currently we are looking for: Java Developer (Hamburg, GERMANY) As a Java developer you will join a team o f developers, where you will be taking part in designing, building, testing, and troubleshooting of the software platform SOMA . Currently our platform processes more than 1 billion inbound ad-requests per day.Each incoming request generates multiple outbound requests to Smaato's partners. SKILLS ? Attention to detail ? Knowledge of relevant procedures and tools ? Teamwork, initiative, flexibility and commitment ? Good knowledge of English ? Motivation to develop themselves personally and professionally ? Desire to work in a fast growing environment ? German language skills are nice to have QUALIFICATIONS ? Minimum Education: Bachelor's Degree ? Minimum Field of Expertise: Information technology ? Evaluated Experience in Java development ? Preferred Experience 3 years Do you find this challenge attractive? Please send your CV on: [email  protected] eu

Beauty of a Woman

Great controversy has surrounded women during this generation regarding the idea of beauty. It seems to be a preconceived notion to many people in America today that women of today’s’ standards are far more revealing and outgoing than that of yesteryear. Women in the past were more conservative and caring as to the way they looked and acted. The question remains, are these ideas accurate, and if so, is this a more desirable way for a woman to be? Young girls of today look to role models such as Britney Spears, Paris Hilton, and Lindsey Lohan for beauty.If this is the gauge in which standards are set, it is done so poorly. These young women have come to fame at an early age and seem to try to defy any sense of discretion or modesty that they have. They wear revealing clothes, if anything at all, and behave rudely and carelessly in public places. Other role models of today’s society strive to be perfect, no matter the cost. Actresses such as Mary-Kate Olsen and Nic ole Richey have both reportedly been treated for eating disorders, all at the cost of a perfect body.Women of today are repeatedly receiving messages that one must be thin and beautiful to be worthy of attention. Media is constantly telling women of these things through ads, articles, commercials, and movies. It is easy to believe that women who lived in the 1950’s had it easy, in the regard to the pressures to be thin and attractive. According to The Feminine Mystique, a book written in 1963 by Betty Freidman, some of these cliches of women in the 1950’s is not necessarily true.First of all, women in the 50’s were starving themselves to fit into the department store dresses. One shopper was quoted as saying, â€Å"Women are out to fit the clothes, not visa-versa. † It was reported that women were three to four dress sizes smaller in the 1950’s than they were in 1939. Women from the 1950’s were dying in hospitals for refusing cancer treatmen ts because the side affects were â€Å"unfeminine. † The beauty of a woman is not solely related to the way she looks. Beauty comes from within, as well.Are women of today more beautiful than that of days gone by? Women in this era, who have been freed by the Women’s Liberation Movement of the 1970’s, seem to have no qualms about maintaining a career and a family. Many of the women of today seem to have it all – the American Dream perhaps. Some feel that the women of today are happier than ever before. Delving deeper into this ideal raises the notion that perhaps women feel more alone today than in the past. They struggle with feelings of guilt and anxiety regarding childcare and divided family time.Perhaps women of today wish times could be simpler, like they were in the 1950’s. Women of the 50’s also argued that they were living the American Dream. The suburban housewife – she was the dream image of the young American women and the envy, it was said, of women all over the world. (Friedan, 2). However, these suburban housewives stopped attending college, began getting married in their teens, and seemed to forget their place as women in society, instead replacing that role with that of a housewife. A woman in the 1950’s cared deeply about the way that they looked.They insisted their homes are kept up, that their children be presentable, and that everything had the appearance of perfection in their lives. A woman of today also cares deeply about the way she looks. They also desire that their homes be kept up, their children presentable, and everything appears perfect within their lives. However, all of these things are just that – the appearance of something. Deep down, women in the 1950’s felt very isolated and dissatisfied. Many had dreams and desires that had somehow been oppressed for years.Somewhere along the way, they were told that their true identities no longer mattered. Instead, the y must look the way television or a magazine tells them to look. They should do what the media tells them to do and nothing more. Somehow, a woman in the 1950’s bought into these ideas and became mindless to it. The women of today may also feel dissatisfied and isolated. Perhaps, the women of today are also living in the shadows of what the media tells them to do. Women go to college, get six figure incomes, and strive to get ahead no matter what the cost.The women of today are no different that those of days gone by. The only thing that has changed is the issue which is oppressing them. To conclude, the women of the 50’s were incredibly beautiful, as are the women of today. The women of days gone by cared just as much of her appearance as the women of today. Women continue to have the same social and personal issues today that affected them fifty years ago. Women have come a long way in some regards, and are still so far behind in others. References Friedan, Betty. Th e Feminine Mystique. 1963. http://us. history. wisc. edu

The Male and Female Self in European Civilization Essay

The Male and Female Self in European Civilization - Essay Example Two of these personalities were Heloise and Abelard who became famous for their disastrous affair which shook the church in France during the Middle-Ages. Peter Abelard, a renowned philosopher and priest, fell in love with his beautiful and convent-educated student Heloise who eventually became pregnant. The affair ended in a tragedy when the couple secretly got married. When Heloise's uncle found out about the illicit affair and the marriage, he ordered Abelard castrated. Abelard spent the rest of his life in a monastery and Heloise decided to take vows as an Abbess, both embittered and separated from each other. Heloise's and Abelard's letters, written to each other at the height of their affair, compiled by Constant Mews, in a book called 'The Lost Love Letters of Heloise and Abelard,' radically and eloquently described the transcendent nature of their love. These collection of letters found and translated by Mews, only manifested that although men mainly dominated this period, th e voices of women in that generation could never be silenced by constraints on gender or the established religious institutions. In one of her letters, Heloise wrote to Abelard she preferred love to chains and freedom to marriage as marriage was done merely for conventional purposes. And if the name of wife appears more sacred and more valid, sweeter to me is ever the word friend, or, if thou be not ashamed, concubine or whoreI preferred to love to wedlock, freedom to a bond. I call God to witness, if Augustus, ruling over the whole world, were to deem me worthy of the honour of marriage, and to confirm the whole world to me, to be ruled by me forever, dearer to me and of greater dignity would it seem to be called thy strumpet than his empress. (Constant 27) Heloise altered her definition of 'self' from being 1'a woman of great wisdom and prudence and religion' to someone who is not 'chaste.' Constant Mews mentioned this as 2'an incredible insight into Heloise's perception of the hypocrisy of religious life.' A part of Heloise identification of the 'self' was her strong views about gender issues of her time questioning the functions of Christian women in religious life and how this life could be made to suit them and not the other way around. Mews added that 3'the traditions [Heloise] inherited were one in secular level' quite distinct from the love based on the Scriptures that Heloise had to follow or the love that '[was] talked about in monastic life.' The Middle-Ages were the period in which society identified women as the cause of decay and corruption and Heloise defied this prevailing idea by developing a notion of love which at best was liberal and beyond her time. In another letter to Abelard, Heloise wrote 4'I do not consider the friendship of those who seem to love each other for riches and pleasures to be durable at all since the very things on which they base their love seem to have no durability.' In many of her letters in which she professed love to Abelard, Heloise stressed equality and friendship as essential to love and relationships. For the most part, Abelard agreed with Heloise's view about love saying that they could live

Genetics Assignment Example | Topics and Well Written Essays - 250 words - 3

Genetics - Assignment Example Due to environmental factors, they may differ in height, psychological make-up, intelligence, and other physical traits including skin coloration. By virtue of being raised in separate homes that differ in culture, education, wealth, and parenting style, the twins often develop different traits1. It has been evidenced that the role of the environment appears maximal in the early development of life and reduces significantly after compulsory education commences. This is seen, for example, in intelligence as well as reading2 . Joseph shares the view that in the gene and environment interaction, the gene effects are reliant on the environment. For example, a one twin may be 1 inch taller than the other because of living in a home where more nutritious foods are provided3. The skin color is polygenic because various genes pair to form the phenotypic trait, which is skin color. Skin coloration is controlled by 3 to 4 genes. Each gene provides a small, yet additive effect. It is equally important to note that the environment also plays a crucial role in skin coloration. The associated phenotypic traits of skin color are eye color, weight, temperament, and intelligence4. Byrne, Brian; Wadsworth, Sally, Corley, Robin, Samuelsson, Stefan, Quain, Peter, Defries, John, Willcutt, Erik, Olson, and Richard, Kelvins. â€Å"Longitudinal twin study of early literacy development: Preschool and kindergarten.† Journal of Scientific Studies of Reading.

Mount Sinai Hospital Pediatric Cardiolody issues Term Paper

Mount Sinai Hospital Pediatric Cardiolody issues - Term Paper Example One of the reasons behind Mount Sinai Hospitals huge success is the management practices it adheres to. Mount Sinais view of organizational effectiveness is more wholesome, as opposed to profit-making ventures. A critical look at Mount Sinai Hospital shows that as an institution, it sees effectiveness as a culmination of the integration and application of the three dimensions of management: focus, structure and time-horizons. As is postulated by Robert Quinn and John Rohrbaugh, when the three dimensions they form four dynamic and competing models of organizational effectiveness (Tompkins, 2004). The first model is the human relations model which internally focuses on people who make up the organization and is emphatic on the need to promote structural flexibility, intra-organizational cohesion, motivation and training, as the means of actualizing organizational effectiveness, as can be seen in the human relations theory. Mount Sinai Hospital can be seen to have perfected the use of the human relations models. This exemplified by the fact that the New York Magazine in 2009 listed 129 of Mount Sinai Hospitals physicians to its Best Physicians List. One of the ways this healthcare services institution has been able to do is by sustaining competitive recruitment processes for its medical and non-medical staff. To this effect, Mount Sinai Hospital sticks to: commitment to patients welfare; the candidates wellbeing; and roundedness; and overall grades that the candidates scored during his medical training. These measures are usually observed if the recruitment exercise is being done to applicants who wish to work as physicians. Mount Sinai Hospital uses previous commitment to community work in medical or healthcare institutions as the yardstick for measuring the love for the patient (commitment to the patients welfare). Experience and academic records are also considered

Critically consider the challenges and opportunities that social and Essay

Critically consider the challenges and opportunities that social and community enterprises face in their chase to affect social change - Essay Example In contrast to other socially/community-oriented organizations, social enterprise combines two important aspects: entrepreneurship and social-orientation. Even though the concept of social entrepreneurship is a relatively new, the number of social enterprises has increased substantially during the past decades (Nkala, 2009). Today there exist both threats and opportunities that social enterprises face with. The aim of this paper is to analyze what challenges and opportunities social and community enterprises face in their chase to affect social change. There exist many different interpretations of the concept of â€Å"social entrepreneurship†. Despite the variety of definitions of the term of social entrepreneurship, some researchers believe that more unified definition is still to be developed (Short, Moss, and Lumpkin, 2009). Bornstein and Davis (2010) define it is a process by which individuals transform or create institutions in order to solve or help to solve various social problems, including poverty, illiteracy, illness, environmental destruction, corruption, and human rights abuses. Thus, these organizations aim to improve life for many people and broader society. In order to achieve their mission, social enterprises undertake various commercial activities. Thus, the value of social enterprise is measured not only in terms of its contribution to social, environmental, or cultural life but also in terms of its financial sustainability (Social traders, 2011). There are identified three major categories of motivations for establishment of social enterprise. These categories include: employment; service innovation, and income generation. In terms of employment motivation, social enterprises provide employment opportunities, support and training for marginalized groups. These enterprises are also motivated by an opportunity to maintain or create services, which enable to satisfy economic or

Michael Porter, Competitive Advantage ( Please see the assignment Coursework

Michael Porter, Competitive Advantage ( Please see the assignment criteria ) - Coursework Example At a certain point of time (during the year 1981) the bank chose to capture the market of wholesale credit. The bank although succeeded in achieving its aim but the achievement of leadership position in this loan segment could not be transformed into competitive advantage. Conversely, this strive towards leadership made the bank grant even those loans which other banks were not granting at that point of time to the borrowers. Thus, the bank got involved in escalation of cost and gradually the bank became ineffective (Porter, 1998). The bank failed to transform its leadership strategy into competitive advantage because the structure of the industry did not support leadership (University of Pennsylvania, 2011). For achieving the competitive position, the bank should have focused on attaining both differentiation as well as cost leadership. Leadership indicated that the bank had to deal with various corporations which are quite large and are sensitive towards prices of the loans. The po or position of the bank made various wholesale operators withdraw their funds from the bank that left the bank in a situation of liquidity disaster.

Double Standards in the Workplace Essay Example | Topics and Well Written Essays - 500 words

Double Standards in the Workplace - Essay Example It will also address disingenuous attempts to cover-up or explain away this double standard.   As an initial matter, â€Å"existing national statistics support a view that Corporate America is not a gender-balanced playing field† (Murphy, 2001). Women today constitute more than half of the workforce, but they don’t even account for five percent of all business executives. In terms of compensation, women managers, on average, earn only 68% of what similarly qualified and employed male managers earn. In addition to these huge disparities in terms of upward mobility and compensation, women are also quite commonly the victims of sexual harassment; in fact, statistics indicate that nearly 75% of women claim to have been sexually harassed at the workplace. There is also a qualitative double standard in operation. Women managers, for instance, are more often burdened with non-management administrative tasks than are their male counterparts. In short, there is plenty of statistical evidence to support the proposition that a double standard based on gender is real and substantial.   Some have argued, however, that these statistics are misleading. The National Organization for Men, to cite a well-known example, has argued that women have used this double standard notion as a political tool to gain the upper hand in workplace negotiations involving matters such as compensation and promotion (2005). They cite a recent censure of Harvard President, Larry Summers, who was justifiably attacked for suggesting that men are superior to women in science as his rationale for preferring men to women in the field of science. Strangely enough, the issue isn’t free speech. President Summers is free to offer his opinion.

Value of UK Culture Essay Example | Topics and Well Written Essays - 2500 words

Value of UK Culture - Essay Example The notion of art as people understand today is not the same as people in the past know it (What is Art 1998). In reality, the term art and artist are modern innovations (What is Art 1998). The aesthetic manifestations were appreciated by people at various times but not as an art form (What is Art 1998). Artists in the past were classified as craftsmen, along with shoemakers and weavers. They were later leveled with poets and musicians whose works are subject to imagination and inspiration (What is Art 1998). Art has not been given a suitable definition (What is Art 1998). Art is also an experience, a personal experience in that different persons may have different interpretations of an art. Therefore, an item of art can have different financial value according to different persons. The experience derived from art should be taken into consideration in appraising the worth of an art (Parker 2003). Current forms of art works include â€Å"painting, sculpture, printmaking, drawing, decorative arts, photography, and installation† (â€Å"art† 2009, para. 4). According to the Gestalt psychology, visual images are arranged by the nervous system to a form that conforms to dominant conditions (Funch 1997). Human perception is inclined towards â€Å"balance and symmetry† and any stimulus is arranged to achieve balance thereby producing a â€Å"good gestalt† (Funch 1997, p. 78). Since an art work is already a good gestalt, the audience becomes involved with the art work and â€Å"benefit from the new reality created by the artist (Funch 1997, p. 78). An artist externalises his world and draws the viewer to that world without the influence of other factors except those embodied in the art work (Koffka, 1940, cited in Funch 1997). The Gestalt psychology, according to Theodor Lipps, is the basis of the Empathy Theory (by Theodor Lipps) and Aesthetic Theory (by Charles Henry) (Funch 1997). As in other civilizations of the past and countries at the present,

Comparing the Education System in the United States and Afghanistan Research Paper

Comparing the Education System in the United States and Afghanistan - Research Paper Example Recent estimates put the number of learners at five point four million with girls comprising thirty-five percent (Baker, 2008). Afghanistan currently boasts of an enrolment rate that is even higher than before the Taliban bans on secular education. Access to education is now provided to all Afghanis free of charge. The right to education is now enshrined in the Afghanistan up to a high school level and is free of charge. In the US, education is also a right that is enshrined in the constitution. Contrary to the Afghanistan situation the United States has always had universal access for everyone of school going age in public schools. America education system is compulsory for all learners below the age of eighteen. The US literacy rate stands at 99% with this figure being roughly equal for both men and women (Wadhwa, 2011). The United States just like Afghanistan employs the k12 system with elementary, primary and high school being compulsory and higher education being optional and pr ivately funded and controlled. Approved homeschooling programs are also allowed.Schooling in Afghanistan Since 2001 Since the toppling of the Taliban regime in 2001 and the setting up of the Karzai government a lot of changes have taken place with regard to education in Afghanistan. The schooling system is, however, facing many challenges in its quest for providing education to all Afghanis. The system is plagued by an influx of students who number approximately six million yet there are not enough teachers to teach.  Ã‚  

Things impact on the effectiveness of the communication process Essay Example for Free

Things impact on the effectiveness of the communication process Essay 1.Needs Expectations Needs and expectations help people predict the action of ourselves and other people under different environment. If an employee does not complete a work on time, the manager must be disappointed. Also, if the manager does not communicate clearly with an employee when the manager give the employee his expectations, then the person will have some problems on meeting his needs. However, if the manager communicates clearly expectations, then the employee can do works productively and minimize problems. 2.Technology Most people now use e-mail to communicate with each other. E-mail is really a useful and convenient communication method in the world. However, it also can bring some troubles. If X send an e-mail to Y but there are many mistakes in grammar and spelling, this e-mail must leave a bad impression on Y. As we lack of fact-to-face communication, the impression of someone is from using electronic communication mode such as e-mail, but sometimes this mode will influence the effective of communication progress. 3.Cultural Differences Culture differences in language, customs, behaviors and so on. Sometimes, culture may set a barrier to communication between individuals. People with different cultural backgrounds may think their culture is the best. This thought may affect the communication between individuals from different cultural backgrounds and set barrier to our stable and harmonious society. 4.Attitude Bad attitude will affect the effective of communication with another person. The bad attitude can lead to mistrust or nervous or fears which will set barriers to communication. These feelings will make people lack of interest in the topic that they are talking now. Good attitude can make communication effectively. For making a good communication, people need to use â€Å"I†¦Ã¢â‚¬ ¦Ã¢â‚¬  and find the point of other people.

Dark Tourism And Ethical Issues Tourism Essay

Dark Tourism And Ethical Issues Tourism Essay Abstract The research project aimed to do a critical analysis of the ethical issues of dark tourism. Six research objectives were set out to help achieve this aim. In the process of gathering relevant information on this topic, an analysis of dark tourism throughout the years will be done, followed by the commitment of different authors. Furthermore, by examine in depth both the consumers and providers point of views to further understand the ethical dilemma of dark tourism, the research project will highlight the main problems that occur within this sector of tourism. Secondary research has been chosen as a main research method. A wide variety of literature was gathered on the concept of culture and tourism by using a snowball sampling of secondary literature. This type of sampling was carried out by using the authors list of references to highlight other articles that might be of relevance. The findings indicated that, it may be possible to state that ethical issues will always continue to exist around dark tourism, as long dark tourism itself exists too. Recommendation has been given on the importance of the consideration of the ethicalities of dark tourism. As conclusion indicated, ethical issues cannot be understated, and both consumers and providers may want to work together, if in the future, we still would like to know about our history through the form of tourism instead through textbooks and education. Introduction Hall (1998) states that tourism is the worlds largest industry, and it is expected to continue to grow, develop and maintain. The tourist industry is a major economic, environmental and socio-cultural force, and it becomes a lifestyle for millions of people on our planet. Its beneficial effect on the development of political, social, cultural relations and international relations on a global scale has become an obvious fact to all countries around the world. (Meethan, 2001) Over the last half century it is seeing that tourists have long been attracted to places or events associated in one way or another with death, disaster and suffering. (Stone, 2009a) All these sites and many more which are similar, are what are called sites for dark tourism according to main theorists John Lennon and Malcolm Foley, also known as Thanatourism (Seaton, 1996 cited in Ryan et al, 2005) and Black Spots (Rojek, 1997). This form of tourism is what Seaton (1999) defines is about travelling to sites associated with death, suffering and other tragic events that have become significant tourist destinations. In fact, the act of touristic travel to places of death, war, genocide, assassination and disasters is becoming the most developing branch of tourism during the past years and cultural activity within contemporary society. At the same time, there is evidence of a greater willingness or desire on the part of tourists to visit dark attractions and the sites of dark events. (Stone, 2009a) For example, thousands of tourists come to Pont de lAlma Road Tunnel in Paris, to lay flowers and light candles in unofficial memorial of Princess Diana of Wales, where she died in car accident. With the growing popularity of this kind of tourism within the dark tourism market (Tunbridge and Ashworth, 1996), the ethical issues surrounding it will need to be enquired. Ethics plays a role in nearly every business related decision. (Hartman, 1998) With the consumers and providers participating in this growth of phenomenon of dark tourism, as they potentially contrasting ethical perspectives towards dark tourism may be different. Whereas a providers means of preserving history is to charge people to maintain its upkeep, the consumers may see it as money making scheme in the expense of the deceased lives of the site. Whereas the providers means of letting people know its history is through interpretation of vulgar images, may seem unethically unpleasant for consumers. The dissertation will focus on the question of ethics in dark tourism, thereby advancing knowledge and understanding of dark tourism itself. Aim The aim of the project is a critical analysis of the ethical issue of dark tourism. Whether the death could be sold and consumed throw dark attractions and national tragedies. Objectives To define Dark Tourism To define the concept of ethics To examine in depth both the consumers and providers point of views to further understand the ethical dilemma of dark tourism. To use Stone (2006)s shades of darkness spectrum as a tool for measuring different levels of dark tourism sites To establish a conceptual ethical framework for the study of selling provocative narratives of national tragedy in heritage situations To suggest recommendations on the ethical issues Rationale Despite the long history of dark tourism and evidence of travel to sites associated with death, the academic attention on this phenomenon has recently appeared. As a result, a number of fundamental questions with respect to dark tourism remain unanswered. (Stone, 2009a) This topic has been chosen due to a lack of research carried out on ethical and moral issues of dark tourism. The project can be useful to gain more knowledge into the topic of dark tourism. The study of dark tourism is important for a number of reasons. It can be used for educational purposes of wider social interest or for means of enjoyment. In relation to this Stone.R (2009, p.7) states: à ¢Ã¢â€š ¬Ã‚ ¦ Dark tourism provides the opportunity for tourists to experience playful houses of horror, discover places of pilgrimage such as the graves or death sites of famous people or visit sites of major disasters or atrocities Nevertheless, all these attractions require a deep understanding within cultural, social, historical and political context, effective interpretation and development. Otherwise the nature of dark tourism, in particular, the debates and conflicts it represent, will point to a number of issues that demand examination and understanding, such as ethics and morality. Whether people visit these sites for remembrance, education or entertainment purposes, there will be one dilemma relating to many dark attractions: if it is ethical and moral to sell, promote or offer death for touristic consumption. For example, millions of tourists stop alongside with those, who mourning the loss of loved ones, to see where the World Trade Center once stood in New York. In order to research the dilemma of the ethics and morality of dark tourism, it is necessary to realise that dark tourism is fascinating, emotive and provocative and it is important to explore many features of dark tourism, which may be perceived unethical by some people. Stone (2009a) states: à ¢Ã¢â€š ¬Ã‚ ¦Consequently, the ethics of dark tourism  are perhaps part of the broader research agenda. Ultimately, from this research a fuller understanding of dark tourism  shall be made, and thus knowledge of the phenomenon advanced. Naturally, anyone researching dark tourism should consider the ethics of their research, in particular how data is both gathered and presented Furthermore a case study will be conducted in order to have a closer look at the situation and the major problems occurring regarding ethical issues of dark tourism. In addition, the researcher is originally interested in dark tourism phenomenon. For the past 2 years the researcher has visited the numerous places of death and disaster such as Chernobyl, and has noticed that it is becoming increasingly popular. The researcher also found out that, for 2 years there are numerous quantity of debates on particular dilemma, which will be analysed in the dissertation. It is hoped that this study will have an impact on understanding dark tourism. In addition, it is also hoped that this project will draw more attention to ethical issues and provide a new point of view for those, who does not accept truth and reality of dark sites or attractions. Literature Review Roberts (2004, p.73) defines a literature review as, à ¢Ã¢â€š ¬Ã‚ ¦locating, analysing, synthesising and interpreting previous researchà ¢Ã¢â€š ¬Ã‚ ¦ This section will be used to establish theoretical framework, identify models and studies and define key terminology in relation to dark tourism and ethics. All research that has been conducted will be presented within this section. An in-depth review of the literature has been done in order to gather relevant information on dark tourism itself and ethical issues throughout the years. The literature matrix illustrates the main areas which are perceived to be the most important in relation to the topic of dark tourism ethical issues. By creating a literature review matrix, it would help the researcher contrast and compare the authors work easily. As a result by carrying out a detailed review of the literature it could possibly identify important questions, key issues and noticeable gaps within the current knowledge on the topic. Dark Tourism: Definitions Only in recent years that it has been together referred to as dark tourism, travel to places associated with death, disaster and destruction has occurred as long as people have been able to travel. In many cases there is no clear definition of this tourism niche. Although, the term dark tourism was firstly created by Foley and Lennon (1996a,b). For Foley and Lennon, the term dark tourism relates primarily to the presentation and consumption (by visitors) of real and commodi ¬Ã‚ ed death and disaster sites (1996a:198); a broad de ¬Ã‚ nition later re ¬Ã‚ ned by their assertion that dark tourism is an intimation of post-modernity (Lennon and Foley 2000:11). At the same time, another terminology has been applied to the phenomenon. Seaton (1996) refers to death-related tourist activity as thanatourism, while other labels include morbid tourism (Blom, 2000), Rojek (1993) offered a Black Spot tourism definition, grief tourism and milking the macabre (Dann, 1994:61). Nevertheless, there is a factor, which is common to all these terms of tourism. It is all about association, in one form or another, between a tourism site, attraction or experience and death, disaster of suffering. As a result, definitions of dark tourism focus on connection between tourism and death. Tarlow (2005:48), for example, gives identification for dark tourism as visitations to places where tragedies or historically noteworthy death has occurred and that continue to impact our lives, a definition that aligns dark tourism somewhat barely to certain sites and hints at particular motives. Miles (2002) states that, however it excludes many dark sited and attractions related to, while not necessarily the site of, death and disaster. Therefore, for the purposes of this research project, the author will define dark tourism, according to Stone (2006, a) simply and generally as the act of travel to sites associated with death, suffering and the seemingly macabre. Ethics Stone (2006,a) states that ethics and the morality of selling provocative and sensitive narrative through heritage to the touring and visiting community is more established and documented problem of dark tourism. Ethics have been conceptualised as a set of rules and principles, concerning rightful conduct based on our most deeply held values, the things we most cherish and the things we most despise.(Lieberman, 2000). The term can also refer to the systematic study of way of thinking about how we ought to behave and finding a rational way of how we ought to live. Ethics and morality suggest a set of duties that require subordination of natural desires in order to obey the moral law (Singer, 1994). The 20th century saw philosophers approaching the problem of the origin of ethics as something unreachable. Among the most publicised conceptual thinkers in the field of ethics have been (Singer, 1994:18): Thrasymachus ( 4th century) and the thesis that ethics are imposed on the weak by the strong; Socrates (4th century) and the thesis that the ruler is not concerned with his own interests, but with that of the subject; Hobbes (17th century) and his statement that ethics give the ruler a right to to command and to be complied; Nietzsche (19th century) who proposed morality is the creation of the herd'(led more fear than hope) Ethics and Moralisation in Tourism There are numerous schools of thoughts and opinions, and literature on the board subject of ethics is prevalent. What is more significant in the situation of the dark tourism is suggesting a conceptual ethical framework for the analysis of providing and selling provocative narratives of nationwide tragedy in heritage settings. This study is concerned with two main and obvious parts of ethics and morality as follows: Business ethics and the extent to which businesses within the heritage industry which communicate a dark narrative to the visiting public consider their practices to be ethical( Stone, 2006,a) Personal morality and the extent to which these often provocative narratives are received and are passable according to the moral principles of visitors from widely varying cultural backgrounds. ( Stone, 2006,a) According to Stone (2006,a) the term business ethics has been described at the extreme as an oxymoron in the corporate world since some argue that morality, as Butcher ( 2003) states, is intrinsically absent in capitalist entrepreneurial ventures. At the moment the issue of business ethics is a conspicuous subject attracting attention from a number of communities of interest, such as consumers, pressure groups and the media (Strange and Kempa, 2003). According to Crane Matten (2007), corporate social responsibility is a dominant strand of the converse of business ethics and has been contrived to refer to the implicit process of communicating a legal and institutional corporate framework within which a duty of care (to people, the environment and employees among others) is implied. For dark tourism, it has not been fully elaborated upon in this context since there present different problems in communicating the social responsibility of these types of heritage sites, such as: The esotericism in the scope of what is morally acceptable to various communities of interest: is there a hierarchical order of care or responsibility that must be demonstrated? Stone (2006, a) provides example of Auschwitz as the most responsible way to admit visitors in compliance with the moral and ethical codes of the relatives of prisoners and victims, but also with the moral principles of other visitor types such as Polish visitors, young visitors. Conflicts of interest, according to Ryan et al (2005), are common in heritage but more morally charged where the narrative is provocative and contested Is it ethical to adopt another national tragedy and inculcate it with new national discourse? Cole (1999a) provides this in a context of the United States Holocaust memorial Museum which he disputes Americanises European Jewish tragedy, repacking Holocaust for American mass consumption in theatre, tourism and heritage. In general, these discourses of corporate social responsibility are present in language of many operations thus far defined as being in the dark tourism business Stone (2006a) states, that traditionally, tourism ethics are discussed in the context of tourism as a major economic engine that can wreak havoc on the environment and can negatively temper the influence host communities in destinations imagined as culturally sensitive Cheong and Miller (2000) discuss tourism ethics in terms of normalising what is acceptable or not acceptable, and an inspecting gaze influenced by the manipulation of imagery in tourism marketing. Tourism activity offers a rare, observable form of ethical behaviour. Tourists vote with their feet and demonstrate in visiting dark heritage sites that these are morally acceptable spaces to occupy. Ethical discourses linked to the production and consumption of contested heritage sites are shaped and maintained by many voices Stone (2006a). The issue of remembering tragedy and oppression in heritage sites and to whom memory is entrusted, is at the centre of academic debate surrounding truth and appropriate narratives broadcast by dark tourism sites. Summary of the literature review Issues in literature review has been addressed which stress the importance of the different definitions to cultural tourism suggested by different authors. The results of this literature review have enabled the author to complete the first objective of the study by demonstrating an understanding of the ethical issues of dark tourism, what dark tourism itself is and what ethical framework is. Using a wide range of modern academic perspectives has helped to illustrate meaning of dark tourism ethics academic perspective, which can be used in the following chapters in reviewing the main findings of the study undertaken. The matrix figure provides a summary of the main points generated by each academic paper and compares and contrasts the various authors views. The matrix figure illustrates the context of cultural tourism referred to in academic papers and books utilized in the literature review. It demonstrates that the opinions of the different authors are both different and similar. Methodology This section of dissertation is going to study the different research methods used within this project. In order to make this research project successful, it is important that appropriate research methods or techniques have to be chosen. The purpose of a methodology is to demonstrate, explain and justify the research methods used in this dissertation. According to Krippendorff (2004) the purpose of a methodology is to help the researcher effectively plan and examine the logic, composition and protocols of the research methods that have been used in research project. The researcher will present a summary of the sources of information gathered; a description of the procedure used to obtain information and the various research methods will be discussed. Furthermore, by completing the methodology it will demonstrate how a systematic investigation was applied into the topic of dark tourism. Choice of Research Design Secondary Data Sharp et al. (2002, p139) define two categories of data which are: primary data that the researcher collects through observations, interviews, questionnaires and etc.; and secondary data that have been collected by other previous researchers. As the author of this dissertation has already mentioned before, in order to perform this research project in successful way, two categories of data and different research methods should be investigated. This research project will be primarily based on secondary research because the primary research is not needed as all the information is already available through secondary research sources, such as books, journals and newspapers. What is more, in order to achieve the aim that has to be investigated, the best method of research would be secondary research. To enhance the existing but very little evidence of the posed topic, secondary research was gathered. Ghosh and Chopra (2003, p.33) define the term secondary research as: data which are already in existence and collected by others, not by the investigator and are available in published and unpublished forms Secondary research was chosen as the quickest and the easiest way to access and is the most cost effective approach to this research project as well. Veal (2006) confirms this by stating that secondary data often provides researchers with rapid answers to some questions at less cost than it would to undergo primary research. Furthermore, if there is enough secondary research to base the study on then it would be a waste of resources to collect new information for the same purposes (Veal, 2006).What is more, secondary research seemed more relevant than primary research. This was because there was wide variety of literature on the subject of dark tourism and ethical issues, sourced from University College Birmingham library, with many books containing relevant information, which will be discussed later. Primary Data The Oxford English Dictionary (2002) defines primary research which is collected for a specific and immediate research need There are many different ways in which to carry out primary research. In order of this research topic, the author found that many of the theories couldnt be backed up with primary data and with a suitable sample. For the purpose of this research project, primary research could be used to gather relevant data and access a large population of students at University College Birmingham and other universities situated in Birmingham. One of the core methods of carrying out primary research is through questionnaires. Mainly, there are two forms of questionnaires: open ended and closed ended. Open ended questionnaires are likely to have unlimited answers to a set of alternatives and likely to receive long answers. However, the difficulty is that they are difficult to analyse and as they seem to hand the baton of control over to the other person. Closed ended questions impose a direct risk to the validity of findings and can be answered with either a single word or a short phrase. Another form of primary research, which was considered were interviews. The Oxford English Dictionary (2002) defines interview as formal discussion between two parties in which information is exchanged. It is possible to say, that it is all about asking questions and receiving the answers. Therefore in this research project, due to difficulties in collecting the required data and access a large population for testing along the facilities required to carry out, a primary research would not be useful in gathering relevant data and the researcher will benefit further from analysing secondary data from literature. Obtaining Research The majority of secondary research for this dissertation was gathered from books, academically reviewed journals, on-line factual reports, newspapers and the internet. All this sources can justify the point of view of an author and provide relevant information about the research project. The most easily accessible secondary research method that the author of dissertation found was the usage text books. Text books were primarily used to gain background knowledge and obtain a wider understanding of specific topics. The advantage of using books is because it gives a clear understanding and academic information. As it was already mentioned before, this method was the easiest, because the researcher could get them not just from the University College Birmingham library, but also to the online library supplied by the University and other on-line organisations such as Amazon, EBay and Google. Key words had to be entered to find appropriate books from the on-line organisations and the library catalogue, the following key words were entered, dark tourism, dark tourism ethics, dark tourism and morality. There were some books which contained many different theories from the past to the present day. The researched decided that the most relevant authors for this research project were John Lennon and Malcolm Foley (2000) and Richard Sharpley and Phillip R.Stone (2009,a). Books for the methodology were found by entering the key words; research methods and methodology. The journals are preferred because they are accurate and provide up to date data, they are also more relevant to the topic as the dissertation is concentrated on the topic of consumers and providers point of views of dark tourism. The journals were accessed through academic search engines like Athens for example and journal databases such as ScienceDirect, Emerald Management Xtra. But unfortunately, these databases were not useful as they did not give any information on particular question, except ScienceDirect. Journals relating to the research topic were accessed with comfort as the researcher can type in key words and the database will present pages of journals that are associated with the key words. The key words the researcher typed in to each journal database were Dark tourism, ethical issues of dark tourism, ethics and morality, Dark tourism forum. To get more information, the researcher travelled to universities to view their journals however access to relevant information, w ere not as successful as it was to find them via the internet. On-line factual reports were used to obtain raw facts and figures; some of these reports include Mintel. Similarly to accessing the journals, key words were entered in order to retrieve the data, the key words that were entered were Dark tourism ethics, Dark tourism. Moreover, on-line articles were read in order to gain a wider perspective of the posed subject area. The usage of newspaper and internet will also be included in order to provide a variety of information and because they are easy of access. Newspapers are useful because they are up to date, however the information can be too subjective, and as for this particular topic of dark tourism, the researcher found newspapers not really useful, because of the lack of information on dark tourism. Internet was useful source of information; however the reader need to check if the source is reliable and information is updated. Websites are easy to access and easy to research information on and are also updated regularly. This variety of sources gives a better understanding of the subject. Construction of Design Out of all the research that has been taken, text books and academic journals were the most reliable and valid to use to back up any point. This is due to the fact that dark tourism is comparatively new phenomenon in tourism industry, books and academic journals are often published frequently throughout the year so the information that is provided is up to date. Furthermore, academic journals and text books are intensely reviewed by academic professionals before publication to ensure its validity. The author of dissertation aimed to gather resources that were only published after the year 1999 as this is relatively recent; however certain books have been used from a much earlier date due to their relevance to the research question. However, journals or books dated in the 80s or 90s will not consider as outdated. The selection of secondary data gathered has been published in a variety of places; it was thought that as the topic in question is ethical issue of dark tourism, then perhaps research published in a variety of countries would be useful to get a wide range of views from across the globe. Advantages and Disadvantages of Research Methods Although secondary research was the ideal research method to use for this research project, it does hold some disadvantages. There is always the risk that the author could include their own opinions, so they can strongly sway towards one point and books can be not updated on a regular basis. Also, with academic journals, there are many accurate topics and findings, however a fee is charged for many of them, some of which are only available to a certain group of people making them hard or even impossible to access, this could put a strain on the researchers findings. As for Mintel, some of reports were helpful, but not published yet for audience. Furthermore, Ghosh and Chopra (2003) mention that although it is more cost effective and less time consuming, the secondary research may not be as accurate as the researcher had hoped. Besides this, secondary research still remained ideal for the dissertation as the quality of data obtained can be better than the quality of primary research, as information gained through secondary sources could have been obtained using better and more advanced resources. Moreover, because of the lack of time and financial situation, secondary research was primarily used as being cost effective and less time consuming, it is also easy to access as it does not require any additional resources. Primary research was considered due to the fact that it is useful to gather relevant data and access a large population of students tailored to the researchers needs. However, it was rejected due to the lack of experience, funds and resources which could give a limit to the quality of the data gathered and as a result, being unsuccessful (Kumar, 2005). The researcher does not have any experience in carrying out primary research so in order to make the research project successful, it would be inappropriate for primary research to be undergone for this dissertation, and it would make more sense for the researcher to analyse findings from previous and more experienced researchers and academic professionals. Plan for Data Analysis As there is a variety of secondary information gathered, it is necessary for the researcher to analyse them carefully. This variety of sources gives a better understanding of the subject. Once it has all been collected, it will be thoroughly analysed to determine its validity and reliability, and those that are not pertinent will be rejected from being used for the dissertation. It is important that validity is measured carefully as Kirk and Miller (1986, p.71) mentions that perfect validity entails perfect reliability. In order to evaluate the collected research, the researcher will read over it and make their own judgments based on a number of factors surrounding it for example, the sources in which the information was collected from and the method in which the sources were collected. When applying the frame work, the researcher will use it to assess different aspects of the dark tourism ethics to conclude by providing final results to the aim. Summary This methodology has evaluated and justified the choice of research design for this dissertation. As secondary research is being used, the researcher has analysed this type of research by describing the advantages and disadvantages of it. After the collected research has been evaluated, the findings will be analysed and discussed in the following section. Analysis and Evaluation This section is essential as the researcher will be analysing and evaluating the findings of the research project. The main aspects of the results which were found in the data discussed in the literature review will be approached carefully in order to weigh up the arguments effectively. Dark tourism and ethical issues Among the more established dilemmas of dark tourism is ethics and morality. Dark tourism has often raised ethical debates and discussions about the ways in which leisure time and pleasure are mixed with tragedy (Kempa and Strange, 2003), as many people think some sites of dark tourism are too sensitive to present it for the world to see. In addition, management of dark tourism attraction is a sensitive issue which is difficult to undertake, and Tunbridge and Ashworth (1996) observed the misuse and abuse of sacred values for market benefit and entertainment purposes are more likely to occur at atrocity site than at other heritage sites. Moreover, as Stone (2009,a) states, the rights of those whose death is commoditised or commercialised through dark tourism represent an important ethical and moral dimension, which deserves depth consideration. However, although this may be the case, it actually varies depending on the sh

Effectiveness of Persuasive Messages on Reader Actions

Effectiveness of Persuasive Messages on Reader Actions Effectiveness of the persuasive message ELM (Petty Cacioppo, 1986) is practical to explain the capability of the persuasive message of â€Å"The partys over† TAC advertisement regarding road safety Melody Lam Abstract Driving attitude of driver is one of the critical factors for road safety, â€Å"The partys over† TAC Advertisement on TV to promote road safety and drive for target audiences attitude change. The advertisement is aimed at stimulating the conscious thinking of target audience and it leads the target audience to evaluate the media messages through their central route with medium fear of being stopped and caught by Traffic Police Force in series of daily situations of target audience, penalty or suspension of driving license to stimulate the target audiences conscious thinking to change their attitude in order to comply with the demand for no violation of alcohol level, drug and speed limit of Australia. Adult male and young female are the target segment of the TAC advertisement Assistant Commissioner of the Traffic Policing provided statement to clearly state the Australia regulations for road safety, the regulations are being reinforced and governed by the well-equipped profes sional almost everywhere and round the clock while you are on the road, it induces that chance of not being caught is much closed to none. The effectiveness of the key messages of the advertisement were very persuasive and the effectiveness of the TAC advertisement is explaining by the EML it can be explained by the Elaboration Likelihood Model (ELM; Petty Cacioppo, 1986). ELM (Petty Cacioppo, 1986) is practical to explain the capability of the persuasive message of â€Å"The partys over† TAC advertisement regarding road safety Social psychology is the field of studying how human being’s cognition, consciousness, perception and attitude are influenced by the direct or indirect affection of external sources (Allport, 1985). Methodical discussions of theories of persuasion can be searched from Aristotles Rhetoric in Ancient Greeks. Hugh amount of scholars had devoted decades of academic life in experiments of persuasion with defined models and theories in social psychology field scientifically in the recent century. Numerous schools of thoughts with scientific studies have contributed to the understanding of persuasion in term of psychological processes and the Elaboration Likelihood Model (ELM; Petty Cacioppo, 1986) of persuasion is the selected topic for review and discussion. The effectiveness of the selected TAC advertisement is being evaluated and analysed with the underlying principles and variables of EML. A lot of researchers have conducted experiments regarding attitude change were based on t he Elaboration Likelihood Model (ELM; Petty Cacioppo, 1986), because this multi-process theory of persuasion has fully stated the reaction and related affection of the subject by different variables adequately (Petty et al., 2001). This essay is reviewing the effectiveness of the selected TAC advertisement in changing target audiences attitude in road safety aspects. The â€Å"partys over† TAC advertisement has been selected for evaluation and analysis. Several well respected social psychological models would be discussed and applied for explaining the effectiveness of the TAC advertisement with research evidence, models and theories supported the findings of the effectiveness of the TAC advertisement. In persuading adult male and young female audience, the evaluation and analysis would be conducted for the 60-sec TAC advertisement with the EML and research evidence to support the deployment of media message through the applied source, message and audience factors as well as casting of actor and actress and experts message at the end. Starting from mid of 1990’s, TV has been selected as the major advertising channel by proper authorities of Australia and New Zealand to reduce the happening of traffic accidents (Donovan, Jalleh, Henly, 1999; Tay, 2001). Negative affection of driving attitude, such as fatal and serious damage, has played the major role to strive for the change of drivers’ behaviours and attitude in New Zealand (Tay, 2001, 2005). In most of the countries, especially Australia and New Zealand, negative affection and unpleased outcome were applied to promote road safety. Due to the negative affection was the main theme to promote road safety frequently, people had the feeling and perception that the negative affection was the effective mean for improving road safety. As the advertising with positive encouragement to promote the right driving attitude was not usually applied, people had perceived that the effectiveness of positive encouragement was less than negative affection messages (Lewis, Watson, White, Tay, 2007). The selected TAC advertisement aimed to change the attitude of automobile drivers of target segment about the consequences of violation of road safety regulations in Australia. This essay evaluated the variable factors of TAC advertisement for promoting road safety through TV advertisements to the high accident rate segment with the research evidence to support the agreement that the TAC advertisement is effective in persuading adult male and young female audience to change their attitudes to the road safety issue. This essay stated that psychological research evidence suggests that the Elaboration Likelihood Model (ELM; Petty Cacioppo, 1986) is useful for explaining the effectiveness of â€Å"The partys over† TAC advertisement in persuading viewers of adult male and young female to alternate their attitudes regarding road safety aspect. Hogg and Vaughan (2014) defined that attitude is an end deliverable of syndication of belief, rational reaction, emotion, attitude and behaviour with respect to society’s major incidents, matters, groups or symbols. Also, attitude is a common thinking or response or perception regarding other human being(s), matter or incident either good or bad. Hogg and Vauhan (2014) stated that attitude change is a major alteration of human being’s attitude, also, the persuasion process take into account of communicator, medium and audience as the essential elements. Attitude change can evolve and make person to do something different from current attitude and practice, also, persuasive communication is an influential message with the purpose to alternate the target subject’s associated attitude and behaviour (Hogg Vaughn, 2014). Hogg Vaughn (2014) stated that there are 3 general variables involved in persuasion communications that can lead to attitude change those are source, message and audience factors. In source factors, expertise, popularity and attractiveness and speed rate are the key source factors. In message factors, perceived manipulation, linguistic power and fear are the key messages factors. In audience factors, self- esteem, distraction, age and when the argument in a message is of high quality. Brinol Petty (2008) stated that successful persuasion is induced by recording the actual alternation of the target subject’s attitude to the expected direction. Regarding variable, it refers to any characteristic of the source, message, target subject or communication mean that can be different in a provided persuasion environment (Brinol, P. Petty, R. E. (2008). Persuasion variables can change in volume of information processing and influence thinking or influence subject’s confidence regarding those thinking as well as act as disputes or proof or alternate attitudes by providing obvious hints and catechist, also, any provided variable, either portion of the source, information, subject or factor, is able to provide in these roles (Brinol, P. Petty, R. E. (2008). Regarding the video of TAC advertisement is the effective communications mean for delivering the simple message of road safety issues, target segment gets no way to escape from violation of the traffic regulation in Australia. Chaiken and Eagley’s (1983) compared the degree of effectiveness of showing messages through the communication means of video, sound as well as written article forms. This has obvious implications for advertising. Which has more impact on consumer: television, radio or printed media? It depends. If the message is simple, as much advertising is, the probable answer is: > video> audio > written. The moderating variable in this context is the relative ease or difficulty of comprehension required of the audience. If the points of a message require considerable processing by the target, a written medium is likely to be best. Readers have the chance to go back at will, mull over what is being said and then read on. If the material is quite complex, then newspa pers and magazines can come into their own. However, there is an interesting interaction with the difficulty of the message. When the message was facile to interpret by target subject, Chaiken and Eagley (1983) found that a videotaped presentation brought about most opinion alternation. When the message was hard to interpret, presenting the subject matter in writing form would be more effective than video or audio forms. The TAC advertisement projects medium degree of fear to target segment, it takes the audience to process the message through their central route with conscious thinking in persuading them to change their attitudes to punishment of toll, fine and suspension of driving license. EML is practical for explaining the effectiveness of the message and the production elements of the TAC advertisement . According to Keller and Block (1995) and in line with dual-process models of information processing when fear is at a very low level an audience may be less motivated to attend to the message because the message does not sell out sufficiently the harmful consequences of an act. As fear builds up and stimulates interest and it draws the subject’s attention to what is happening. However, a very frightening presentation of an idea may arouse so much anxiety even a state of panic, that we become distracted, miss some of the factual content of the message and are unable to process the informa tion properly or know what to do (Hogg Vaughan, 2014). In the TAC advertisement, Australian male adult and young female were chosen as the actor and actress due to the audience factor, audience of the similar kinds with similar attitude and act would project themselves into the role of TAC advertisement easily. Assistant Commissioner of the Traffic Policing provided statement to clearly state the Australia regulations for road safety and the regulations were being reinforced by the Police Force in Australia. Expertise was deployed to strengthen the persuasion for road safety by complying the regulations in Australia. EML is practical for explaining the effectiveness of the message and the production elements of the TAC advertisement. The communicator variable affects the acceptability of persuasive messages. Other source attributes engage a portion in whether the subject will take or not accept (Hogg Vaughan, 2014). Expertise, trustworthiness and status are the key source factors that have positive impact on persuasion. When a high credibility source is deployed as one of the variable for message delivery, a credible communicator becomes very effective in inducing to attitude change. The ELM states that attitude change via persuasion happens through either central processing route or peripheral route (Petty Cacioppo, 1986). Which type of the processing route to be run through would be based on the characteristic of message content, also the subject’s influential reaction and response to the message content would make the determination of the route selection (Petty Cacioppo, 1986; Petty Wegener, 1999). When the subject is stimulated by the message content at the high level, the central processing route would be applied, but when the subject is stimulated by the message content at the low level, the peripheral processing route would be the way to go (Petty Cacioppo, 1984). Also, central processing generates attitudes that are much more long lasting than peripheral processing (Petty Cacioppo, 1986; Petty, Haugtvedt, Smith, 1995). Gariffin (2006) described the differences between HSM and ELM, ELM states that there are central route and peripheral route for message and information processing, both routes are related to the principles for explaining attitude change. When the subject is willing to think through the message, the message is processed by the central route and on the other hand, when the subject does not think through the message thoroughly and take the easy way out in response to the message according to the simple hints. The route processing for persuasion are based on the level of thinking processing involved in evaluating the message, when it is at the highest degree of thinking process, central route processing is deployed. So, if the subject takes the lower degree of thinking process for the message content, peripheral route processing is deployed, especially for those messages with less degree of importance from the subject perspective (Griffin, 2006). In Australia, car accidents due to bad driving habits are the major contributor of road safety issues. Male adult and young female are the target segment, which contributes to the major portion of traffic accidents due to the affection of alcohol, drug and speeding. Punishment of toll, fine and suspension of driving license as fear factor was deployed for TAC advertisement, the TAC Advertisement delivered a medium degree of fear to target segment, it tracked the audience to process the message through their central route with conscious thinking in persuading them to change their attitudes. Mr. Bob Hill, Assistant Commissioner of Road Policing, represented the high variable credibility for strengthening the persuasion to comply with the road safety regulations in Australia. â€Å"The Partys Over† TAC advertisement presented the theme regarding the party and deployed sound and video message for persuading drivers to change their attitudes to road safety. Police force is well-equ ipped with advanced equipment. Straws as the breathalysers, which are the alcohol level testing equipment, lollipops as the drug testing kits, music background with party imagery, and those variables deliver the message to target subject that this is the unpleasant and displeased â€Å"Party† that Australian wants. Psychological research evidence suggests that ELM is useful for explaining the effectiveness of the TAC advertisement in persuading adult male and young female audience to change their attitudes to the road safety issue. References Andrews, J. R. Shimp, T. A. (2000) Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising. Psychology Marketing, 7(3), 195-214. Cauberghe, V., Pelsmacker, P. D., Janssens, W. Dens, N (2009). Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance. Accident Analysis Prevention, 41(2), 276-285. Dotson, M. Hyatt, E. M. (2000). Religious Symbols as Peripheral Cues in Advertising: A Replication of the Elaboration Likelihood Model. Journal of Business Research. 48 (1), 63-68. Lewis, I, Wasti, K. M. (2008) An examination of message-relevant affect in road safety messages: Should road safety advertisements aim to make us feel good or bad? Transportation Research Part F: Traffic Psychology and Behaviour, 11(6), 403-417. Petty, R. E. Brinol, P (2008). Psychological Processes Underlying Persuasion: A Social Psychological Approach. Diogenes, 55(1), 52-67. doi:10. 1177/0392107087917 Petty, R. E. , Heesacker, M. Hughes, J. N (1997). The elaboration likelihood model: Implications for the practice of school psychology. Journal of School Psychology. 35 (2), 107-136. Phillips, R. O., Ulleberg, P Vaa, T (2011). Meta-analysis of the effect of road safety campaigns on accidents. Accident Analysis Prevention, 43(3), 1204-1218. Scholten, M (1996). Lost and found: The information-processing model of advertising effectiveness. Journal of Business Research. 37 (2), 97-104. Sibley, C. G. Harre, N. (2009). The impact of different styles of traffic safety advertisement on young drivers’ explicit and implicit self-enhancement biases. Transportation Research Part F: Traffic Psychology and Behaviour. 12(2), 159-167. The Party’s over (2012, November 21). Retrieved from Transport Accident Commission of Victoria in Australia web site: http://www. tac. vic. gov. au/road-safety/tac-campaigns/tac-latest-campaigns#thepartysover Vaughan, G. M. Hogg, M. A. (2014) Social Psychology (7th. Ed. ), Frenchs Forest :Prentice-Hall Whitlock, F. A. (1969). Traffic accidents and the psychiatrist. Australian and New Zealand Journal of Psychiatry, 3(3), 116-118. Appendix

Chris Tucker :: Biography Actor Essays

Chris Tucker The one and only â€Å"motor mouth,† Chris Tucker, is a great actor and cutting-edge comic who made it to stardom with his fast talking wise cracks. The sleek and slender 6’1† young African American was born in Atlanta, Georgia on August 31, 1972. Chris was the youngest of six children in his family; his parents were Norris and Mary Tucker. Norris Tucker owned his own family business, a carpet cleaning business. Chris used to work for his dad at the carpet cleaning shop so he could have some extra money to spend. The one thing that was very unusual about Chris was his loud and annoying voice. The one obstacle that set Chris apart from his brothers was his loud and annoying voice. He used that gift to get to where he is today. His parents retired from the carpet cleaning business due to their youngest son’s success in Hollywood. Chris Tucker’s personality and ability to make people laugh is what led him on his road to be a successful young African American actor. Being the youngest in the family was hard for Chris because he would always get pushed around and beat up by his brothers and friends. One day, he figured the only way to get his brothers and friends to stop beating him up was to make them laugh. Tucker said, â€Å"Out of necessity, I learned to make them laugh. If I did, they’d stop beating on me.† (Jam! Showbiz pg.9) By doing this, Chris felt he was on to something. So what Chris decided to do was to try the same jokes and tricks at school to get some attention and make classmates laugh, and it was a success. Tucker has found that his high-pitched voice and comedic style is one of his greatest assets. The only people that were not amused were the administrators and the teachers. His principle thought of him as a failure and the principle tried to end Tucker’s relationsh ip with his girlfriend. A great source of inspiration came one day for him when one of his teachers influenced Tucker to take his â€Å"wise-cracking antics to the stage and host the school’s talent shows.† (Tribut.ca pg1) In addition, his classmates impelled him to take his in class comedy routines on to the stage. After he heard everyone laughing a this jokes and when he blew away all of the competition at the school talent show, he decided then and there that is what he wanted to do for the rest of his life.

Folk Tales :: essays research papers

When you where a kid did your parents ever tell you stories about your culture or about your family’s values? Chances are they where telling you a folk tale. Folk tales are stories passed down usually by word of mouth but often they are written down. Folk tales teach a valuable life lesson while entertaining the reader or in some cases the listener. This essay will give examples of three folk tales and go into depth on how they teach lessons and still remain entertaining for children and even adults.   Ã‚  Ã‚  Ã‚  Ã‚   The first of the three folk tales I will be discussing is titled The Sheep of San Cristobal, in which a young woman named Filipa looses her only son. She makes ends meet by growing beans and selling them to the local townspeople, who are very sympathetic to Filipa. When a rich sheep herder named Don Jose starts harassing Filipa because she refuses to marry him She wishes for him to fall off a cliff and break his neck, when her wish comes true she feels very guilty and makes penance by giving away all of Don Jose’s sheep to those poor enough to deserve them. At the end of her penance she finds her son. This story tells allot about Spanish Culture and shows how religious the people are. The second folk tale is titled From things fall apart. It is a story of a greedy manipulative turtle who tricks a flock of birds out of their feast in the sky, but he soon learns his lesson when the birds take away their feathers and he is forced to jump back to earth thus shattering his smooth shell. This story shows that this culture believes that if you do bad things you will eventually get what is coming to you.The third folk tale is called In the Land of the Small Dragon. This story has many similarities with Cinderella. It is the story of a beautiful young girl named Tam who’s beauty reflects her inner kindness and innocence. Her half-sister Cam is ugly, which reflects her bitter, jealous, and lazy personality. Tams stepmother treats her like a slave and lets Cam do whatever she wants. Later in the story Tam is given new clothes and a pair of crystal shoes by some animals. A bird takes on of the shoes and delivers in to the emperors son, who is inspired to find the owner of the shoe and marry her.

Advanced Medical Technology Solution Essay

Would you, as Mr. Winter, recommend a loan to AMT? If so, on what basis? As Mr. Winter, I would recommend a loan to Advanced Medical Technology Corporation (AMT). There are several reasons why I would recommend a loan to AMT. The biggest factor is this company is still in the growth / infancy stage of its life cycle. They have invested large amounts of capital into the research and development, and marketing of its products, and it is too soon to see the rewards from these investments. Some of the changes that need to be made in order for a loan to be approved for AMT include improving manufacturing efficencies, short-term loans, operations, and managing their accounts recieveables. The manufacturing operations of AMT can be streamlined which will enable AMT to see greater profits. Right now they are building in ten to twelve week lot sizes, and they are not always making the products they need. With the investment into a information system, they can streamline this process. This was installed in 1984, and they are making progress. I would recommend reshuffling some positions (i. e. , MRP, planning, master data) in order to obtain the full benefit of the information system. They can build larger lot sizes of some products which will cut down on the direct labor costs for the materials. Making only the products they know they have demand on will minimize the excess and obsolesnce amount they have to reserve for each quarter. AMT can also improve its accounts receivable days outstanding ratio by having more control over it’s A/R. Having someone do background checks on new customers instead of granting all new customers the same 30 days. Some customers with poor credit history should be given no credit, and must pay COD or before the products are shipped to minimize risk of default. Well-known customers or customers with great credit can be given more than 30 days. Also, collection of past-due accounts should be pursued more aggressively. Based on the criteria mentioned, and the financial statements, I would give AMT the full $8 million line of credit. The company has had great growth in its revenues. Although this company has not been profitable over the last three years, if it had to turn a profit, it could do so by eliminating research and development. Just by selling existing products, it would have had a net income of $3. 8 million in 1985 if it did not have the research and development expense. I am not advising the removal of R&D, I am just providing a worst case scenario for the company. Ending the R&D department would cause no new products, and new improvements to existing products in an ever changing evenronment. This company has the potential to become profitable in 1986, and pay down significant amounts to its debt by the end of 1987. And they need to pay down some debt in order to improve their working capital which was fine in 1983, but because of expenses (possibly related to the installation of the information system) in 1984 its working capital has soured.

Andrew Carnegie Essay

The essay of capitalism was characterised by exploitation and luck. Opportunities, if interpreted at the chance, enabled men to admission price wealth. Andrew Carnegie is the perfective aspect simulation of an entrepreneur and exchangeiery who build the roots of Ameri jakes infrastructure. He can also lived the perfect American dream. He has a typical rags to riches story, which take fors him a historical icon and an admirable hu service homophile. Carnegie is cognize to obligate built a jeopardy on steel. However, the expressions in which he made money could be considered an call to ethics and moral rights. Toward the destruction of his flavour, Carnegie pertinacious to use his wealth for the greater neat of the community and encouraged learning. For the above reasons, he can be considered as a robber baron, merely if I desired that he also fakeed for the greater sincere of clement being nature.Carnegie was able to call for opportunities to create a vast for tune. He came from absolutely nothing, but is known as a maitre dhotel of industry. He monopolised wealth, transport and infrastructure. He was born(p) in Scotland in 1835. His family migrated to America in 1848 when he was thirteen. As a vernal boy, he worked in a cotton fiber military musical compositionhoodufacturing plant in Pittsburgh. He did not have many years of development nor attended university but he became the richest man on the planet during the industrial revolution. In this sense, he is the incarnation of the American Dream. genius of Carnegies sayings The first man gets the oyster, the sec gets the shell explains his career fully.Carnegie had the ability to localise and detain opportunities, to foresee what would happen to industries and to take risks. He also stated that battalion who are unable to motivate themselves mustiness be content with mediocrity no matter how impressive their other talents face his ambitiousness. Carnegie was not content with commonplace. His ability to seize opportunities and invest in them attended greatly his career. He saw potential in telegraphing and transport. charm he was operative in the railroad industry, in 1859, he saw a connection amongst steel and infrastructure. Carnegie grabbed the opportunity and created a successful steel company, a great example of capitalist exploitation.Carnegies steel company, Carnegie Steel, which opened near Pittsburgh in the 1870s, is an example exploitation during the rise of capitalism. Carnegie created employment. The way he ran his company can be believed to be anabuse of manpower and human capacities. His workplace was comparable to modern twenty-four hours while sweatshops. He made men work hard. They had long hours, twelve hours per day, six geezerhood per week, in extremely poor working conditions. Because steel was in demand at the time, due to the advancements in steam engines, Carnegie stubborn to keep costs low to rip more populate. Howev er that meant that he kept his workers wages low as well.This resulted in violent labour strike in 1892. Carnegie always preached for rights of workers and unions. However his actions did not assure his rhetoric. A major strike at Carnegie Steel was a clash between capitalism and workers unions. It was bloody and violent. It lasted five month. During that time Carnegie went to Scotland and left the companys familiar manager, Henry Clay Frick in charge. ccc Pinkerton armed guards were posted slightly the factory and ten men were killed. Carnegies only way out of this dilemma was to portion out his factory. He sold it to J. Pier Morgan, for $480 million, in 1901. Andrew Carnegie turned his career from capitalism to philanthropy.When Carnegie sold his steel company to Morgan, he became the richest man on earth, said Morgan the day he bought the company. In 1889, Carnegie had published an essay, in which he stated that, the rich have a moral obligation to dole out their money in w ays to boost the welfare and happiness of the common man. He also said that, the man who dies rich thus dies disgraced. During his life he gave away more than $350 millions. Carnegie back up commandment and reading.He donated money to 2500 libraries around the world. The particular thing about Carnegies philanthropist career is that he did not just want to help people he wanted to help others help themselves. He gave away his money for the procession of mankind. For example, giving money away to libraries quite of people allowed mankind educate themselves. Consequently, education became easier to access for everyone. Carnegie became one of the most celebrated philanthropists, a complete opposite to the man whom exploited people in his factory.Andrew Carnegie was both a robber baron and a philanthropist. In my opinion, he worked for the greater good of human nature. He was a man who took opportunities to make his career, as well as giving other opportunities. Even though he exp loited people, and the working conditions in his steelfactory are an example of that, he offered them jobs, and a way to make money for their families. I agree that in the end he helped others to help themselves. His large donation of $350 millions shows his change of heart towards the end of his life. As Carnegie, grew up in a poor social class, I believe that he wanted to give others similar opportunities as he strived for. Giving them a chance for education and free access to libraries. The millions of dollars that he donated gave others a chance to remediate their lives. I believe that Andrew Carnegie is a man to be remembered as one whom want better mankind.

From Teacher To Facilitator Education Essay

As clip stolid on b all in alls by many definitions subscribe to changed. In the educational scene a major(ip) serve well alteration has occurred. A teacher has been changed to facilitator. As our vernal propagation is really smart there is no demand to learn them. Our major function is to facilitate them to sail swimmingly some the universe, to acquire along with the people and get word the constructs. As the teacher preparation establishments ar dawdling in transfiguring the teacher into facilitator the duties ar with the acknowledge begins to enlarge their teachers and to alter the instructors as to efficacious instructors or facilitators.The instructor is non an instiller or undertaking Masterss he/she is a suffice and a usher. His/ her concern is to propose and non to enforce. He does non really develop the students head, he n everthe little shows him how to h bingle his instruments of cognition and aid and encourages him in the procedure . Sri Aurobind o.EXPECTED QUALITIES OF A TEACHERA instructor should play a changing function in cultivating a grit of Intertheme apprehension. It is extremely possible in prep ars as it is said that the immature bamboo deal easy be dead set. For which a instructor essential hold the finding(prenominal) headmaster ethical values to go an impressive instructor.Preparation and occupational affix A instructor must(prenominal) sust ainment an unfastened head towards educational theories and methods of acquirement etc. He / she must look for to polish and better his/her method of steering, rank and interaction etc. This displace be attained by sorb split sporadically in In service programmes. consanguinity with students An ethical instructor must hold a just family relationship with the pupils. He/she should cover the students in a spirit of kindness and democracy. Any spiritual, semipolitical or other private beliefs should non be imposed on students. The instructors should prote ct the rights of students.Relationship with parents and community Teachers should keep a soci sufficient relationship with the parents and community. Apart from go toing civilize responsibilities a instructor can take portion in any performance which is for the betterment of the community. They should non go to any of the activities which would wound their instruction talent.Relationship between instructors and school functionaries It should be really co intimatelyd book agent, non to take any unjust or undue advantages of one s exoteric place. They should non go through any untoward remarks on any of their co-workers particular propositionly in their absence.CODE OF CONDUCT all(prenominal) profession has its ain codification of behavior to be followed by the practicians. They are monitored by several professional organisations to safeguard the self-respect of the profession, like immobilize council for Lawyers and Medical council for physicians. But there is no such prof essional organic social system to supervise the codification of behavior of instructors. equally good as now a yearss there are some issues uncovered by the Medias in such a manner that the full field of this profession becomes anti societal. This creates an unbarred feeling among the instructors which affects their efficiency a batch. So, this is the responsibility of the school explosive charges to take attention of this and to supply comfort and ghostlike support to the instructors to obtain maximal article of faith efficiency.ROLE ModelBe the alteration what you pauperization as the words of Mahatma the instructor 1 who wants to construct the values in the immature heads of his/her pupils must own their ain personal values like Simplicity, Punctuality, Acting without prejudice, be responsibility witting, Maintaining linguistic communication and enclothe codification, Helping the hapless and destitute etc.Harmonizing to Hawkins, the psyche is non contained within the or ganic bodily structure to a greater extentover outback(a), in the theater of committednesss. It is the relationships that one forms with those around them, determine the personality and casing of an person .So, the instructor instruction institutes must take up the duty to impregnate the above values added to their course of study. When a facilitator is sort, emphathetic and perpetrates importance to humane values. He himself becomes a function theoretical account. in that location is no demand to preach or teach . He becomes the pied piper who lures tally pupils with his enchanted cognition.Class ROOM MANAGEMENT training is non farm fulling a pail but illuming a fire W.B.Yeats. look into has shown us that instructors actions in their cat egory suites have doubly the impact on their pupils deeds as do school policies sing course of study, appraisal, supply congenialness and community engagement. The instructors should be able to sympathize with pupils, understand their universe and heed to them. They should be reliable, decided and clear in the manner they communicate with pupils.Principles OF TeachingHarmonizing to Sri Aurobindo the rules of erudition are,The first rule of true instruction is that nil can be taught. The second rule is that the head has to be consulted in its gro captivateg. The 3rd rule is to work from the close to the far from that which is, to that which shall be . Any instructor who follows these rules can be an potent instructor.BEST PRACTICES FOR TEACHING, nurture IMPROVEMENTEach chaff is alone. Educating the all told take in is the demand of the hr. Effective instructor will do a lifetime altering difference for pupils, conform to well-grounded radiation diagram and indispensable criterions.In USA, it was ab initio focused on the employment of passing pendant instructors, and newer thought has upgraded to highly effectual instructors as no kid should be left behind.The National Development Council of India in 2001 added this as one of the criterions for the professional using which will better the acquisition of pupils that either Teacher Training Institution should undertake on quality acquisition including surfeit cognition and teaching method for staff development.A instructor may possess all the appropriate content and pedagogical background and be to the full authorise or certified to learn, but in world, may non be one whose makings make a difference in the schoolroom. In other words, being extremely qualified does non needfully intend that a instructor is extremely effectual in go pupil hearing. An effectual instructor is the 1 who is able to do kids understand the construct, gain it and put to death it. An effectual facilitator does non start out on the pupils encephalon with excessively much information like an adept desexualise adds merely the indispensable sum of salinity ( information ) to do the soup ( surveies ) tasty. In fact, recent research asserts that the instructor is the well-nigh of import factor impacting acquisition. The instructor is more of import than theater background or environment, and, schoolroom resources or engineering.Teachers AS FacilitatorThe Research Report at 7 major US Universities presented by Seymons and Hewitt ( 1977 ) describes the undermentioned as necessities for knowledge effectivity. All the schools can follow them for the school betterment and therefore the national development.A method of measuring effectual instruction by supervising the pupils whether they are officiously engaged, concentrating and interacting, express joying, finishing undertakings and expecting what comes following.The instructor should be knowing, enthusiastic, accessible and lovingness.The instructor should give constructive feedback and supports less able pupils, utilizing a broad assortment of learning methods.The instructor should be responsible accident taker and willing to introduce.The instructor should apprec iate the creativeness of the pupils and fight their thought outside the box .The instructor should promote the oppugning position of the pupils.The focal commove in the schoolroom is on how to larn instead than what to larn.The accomplishments of critical thought should be consciously thought instead than communicate the pupils to compare and contrast.Finally, the instructor should assist the pupils to pattern the accomplishments.Sri Seshaas Teachers as FacilitatorsWe intimately follow all the stairss.In our school we provide a fear free schooling and the aim CCE ( uninterrupted and comprehensive rating ) is carried out. There is no fixed day of the month of test and tenseness to the pupils and so they roll in the hay their stay and acquisition in the school.The most indispensable standards for the assignment of instructors of our school is their attitude towards the kids and their profession and non their figure of grades they have.We have 10 % reserve in admittance for th e particular kids. We do nt name them as less able but particular. A squad of our instructors under the leading of our adviser psychologist flora difficult as responsible hazard takers. We name it Punyabhadra .The pupils are encouraged in making their ain thoughts instead than feeding them with ours. Whenever they take portion in the outside competitions like scientific discipline show etc. We do nt trouble oneself about the consequence but the pupils ain thoughts and active engagement are given importance. This granting immunity made them even at NASA stead School Learning Centre to win with their illumination theoretical accounts of Rocket and Rover.We succeed idiscoveri methodological analysis in which learning acquisition is child centered. Our instructors occupation is to reaction the pupils inquiries and non merely to complete the figure of subjects.Every twenty-four hours forenoon company is interpreted charge by the pupils. Almost every pupil is given a hazard to take portion in it. It gives them a pride, encourages them to take duties. As they give the bringing close together for the twenty-four hours etc. and address the assembly they get rid of their phase fright. It is concrete that the of import incident of the twenty-four hours is let out for unfastened treatment and helps the kids to develop their critical thought.School is a unwarranted platform to convey out the pupils knowledge, accomplishment and desire. In order to do our school kids rational and to carry through their aim we have 9 nines like literary nine, cooking nine etc. work in our school. These nines facilitate each kid to happen, to pattern and to execute their accomplishments. It helps them in bettering their ego assurance. We have a programme called jut Fete on every nation twenty-four hours ( 26th Jan. ) . It s a show semen gross revenues of contend plants made by our kids particularly with fling off stuffs, for a baronial cause. Every twelvemonth they dona te the full returns of this programme to a charitable place.DecisionAn effectual instructor can hold a profound model on larning so as to increase the pupil acquisition additions.School is an area where a pupil learns everything. This is a topographical point where a pupil learns everything. This is a topographic point where a kid is made to set his consentient military posture to raise his/her concealed thoughts. All our patterns are aimed at making good human existences and non any peculiar professionals. It might be a little measure for us but it ll be a gargantuan spring for the advanced instruction learning field. If our motivation is good it s certain that we can make admirations.RecognitionI, V.Minnalkodi, Principal of Sri Seshaas foreign Public School, Salem, Tamil Nadu, convey whole heartedly, the God Almighty for His approvals and for being ever with me.I unfeignedly thank my direction for their support and counsel particularly for my letter writer, Mrs.B.Amarjoth i for her friendly attack.I wish to thank my co-workers and pupils who are the existent platform of my acquisition.I besides wish to thank my household members who are my moral protagonists.